Emirates has announced a renewal of its long-standing partnership with reigning America’s Cup champions Emirates Team New Zealand for the 37th America’s Cup, and all preliminary regattas.

 

The 19-year partnership has been highly successful for both parties, including memorable victories in the 35th America’s Cup as well as its cup defence in front of a home Auckland crowd in the 36th America’s Cup event, said Emirates.

 

Emirates will continue to be the Lead Sponsor of Emirates Team New Zealand, with naming rights for the team, as well as the designation of Official Airline and Carrier of Emirates Team New Zealand.

 

Emirates joined the team as naming sponsor in 2004 when the team began its quest to bring the America’s Cup back to New Zealand. The airline remained a stoic supporter through two close Challenges in 2007 in Valencia and 2013 in San Francisco before Emirates Team New Zealand lifted the ‘Auld Mug’ again in Bermuda in 2017. 

 

A victorious defence in the 36th edition of the America’s Cup in Auckland 2021 saw Emirates Team New Zealand achieve a sensational victory on its home turf. Emirates is proud to sponsor a further defence of the 37th edition of the America’s Cup, this time in Barcelona, Spain in 2024.

 

The renewal of sponsorship signals a continued commitment to New Zealand sailing and reflects the deep-rooted connection Emirates has built with New Zealand, having recently celebrated its 20th anniversary of operations in the country. Emirates operates daily A380 services direct out of Auckland as well as Christchurch via Sydney, offering passengers the only opportunity to travel across the Trans-Tasman on the iconic double decker aircraft, the airline said.  

 

Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Marketing & Brand for Emirates said: 

"Since 2004, we have been on a memorable voyage with Emirates Team New Zealand, and we are delighted to announce our continued support as they defend their reigning championship at the 37th America’s Cup."

 

"Emirates Team New Zealand shares DNA with the airline in its ambitious pursuit of innovation and self-improvement and it’s a relationship that’s endured challenges and delivered results, so extending it was an easy decision for us. We also hope that as we move closer to the Americas Cup, the incredible talent, ground-breaking sailing technology, and historic rivalries among the different teams will broaden the sport’s appeal to more audiences worldwide," he continued.

 

The 37th America’s Cup in 2024 will see all participating teams, including Emirates Team New Zealand, race their AC75 America’s Cup class yachts. The first AC Challenger Selection series regatta will take place in August/September 2024, and the main America’s Cup Match will begin on the 12th October 2024. All matches will take place in Barcelona, Spain.

 

The Challenger Selection Series is a series of matches which will determine the winning team whose yacht will take on the Defender of the America’s Cup, Emirates Team New Zealand, in the 37th America’s Cup Match.

 

Emirates offers flights to more than 140 destinations around the world, including Auckland, Christchurch, and Barcelona where the 37th America’s Cup events will be held. - TradeArabia News Service