UAE, which aims to hike tourism sector’s input to its GDP to AED450 billion ($122.5 billion) by 2031, has held meetings with Brazil, Spain, Uzbekistan, Georgia and UNWTO to explore ways to develop the national and global tourism sectors.

 

UAE had made total revenues of AED26 billion from hotels in the country in seven months from January to July 2023, a growth of 24% compared to the same period in 2022. It also plans to attract AED100 million in tourism investments and 40 million hotel guests to the country.

 

Sidelines of UNWTO meeting

The meetings took place on the sidelines of UAE's participation in the 25th Session of the General Assembly of the United Nations World Tourism Organisation (UNWTO). The UAE participated in the capacity of Vice President for the Middle East in the meeting held in Samarkand, Uzbekistan, from October 16 to 20, 2023.

 

UAE’s Minister of Economy Abdulla bin Touq Al Marri, met Celso Sabino, Minister of Tourism of Brazil; Rosa Ana Morello Rodríguez, Minister of State for Tourism of Spain; Aziz Abdel Hakimov, Minister of Environment, Environmental Protection and Climate Change and responsible for the tourism portfolio of Uzbekistan; Mariam Kvrishvili, Deputy Minister of Economy and Sustainability of Georgia; and Zurab Pololikashvili, Secretary General of the World Tourism Organisation. 

 

Strengthening UAE - Brazil bilateral cooperation 

During the meeting, Al Marri and Brazilian Minister of Tourism explored the means to strengthen cooperation between the two countries, emphasising the depth and vitality of existing ties, which are witnessing continued growth in all areas of mutual interest.

 

Al Marri emphasised the UAE government’s desire to build on the current momentum in the bilateral relations between the two countries to explore more promising opportunities in both markets. It will help create new pathways for the private sector and startup communities of the two countries to expand and prosper in new economy sectors in general and the tourism sector in particular. He pointed out the need to work on new mechanisms that contribute to boosting tourism traffic between the two countries, while also increasing the number of flights between them.

 

He said: “Thanks to the wise leadership’s guidance, the UAE’s tourism sector has made great strides within a short period of time and has emerged as an influential player at the forefront of the global efforts to develop this key sector. The UAE has proved the strength and competitiveness of its tourism sector and its continuous development before the world. The UAE’s fourth ranking globally in international tourist spending, which totalled AED224 billion ($61 billion) in 2022 according to the UNWTO report, confirms this.”

 

Sabino reiterated the importance of the strategic partnership between the UAE and Brazil, stating that it is necessary to take advantage of the growth in bilateral cooperation in the tourism sector.

 

The two ministers agreed to support tourism flows between the UAE and Brazil through a series of joint programmes and initiatives with the broad participation of the private sector, and to maximise the tourism sector's contribution to both nations’ GDP.

 

140,000 visitors travel between UAE and Spain in 2022

In the meeting with Rodriguez, AlMarri emphasised the depth of bilateral relations between the UAE and Spain and the importance of exploring more opportunities including those in the tourism sector to support joint sustainable development efforts.

 

He said: "Spain plays a pivotal role at the helm of UNWTO as a permanent member of the Organisation, and contributes significantly to the promotion of responsible and sustainable tourism. We reaffirm our commitment to supporting the Organisation’s efforts and to deepening cooperation with Spain and all other UNWTO member states to support and develop the global tourism sector."

 

The meeting also discussed ways to increase tourism exchanges between the two sides. In 2022, a total of 140,000 visitors travelled between the two countries. The ministers noted the importance of introducing new mechanisms that enhance this momentum sustainably and contribute to the development of joint tourism projects.

 

Encouraging tourism & aviation with Uzbekistan

Al Marri’s meeting with Abdulkhakimov discussed frameworks to support existing economic cooperation between the two countries and the means to expand them to the new economy sectors.

 

The Minister of Economy underlined the importance of creating more opportunities for the private sector to enable them to explore priority sectors such as tourism and aviation, given these sectors’ key role in diversifying and sustaining national economies.

 

The two sides also agreed on enhancing cooperation to stimulate tourism and aviation movement between them and providing all forms of support for projects and startups operating in the tourism sector.

 

Supporting startups in UAE and Georgia

In the meeting with Kvrivishvili, Al Marri discussed ways to develop economic relations between the two countries in light of the Comprehensive Economic Partnership between them. He highlighted the importance of optimising the tools the partnership provides to the private sector to enable them to explore more promising opportunities in the sectors of the future economy, tourism and travel.

 

In addition, the two sides agreed on the necessity to exploit the growing momentum of bilateral relations between them to boost tourism and aviation movement and to launch joint projects to increase the number of tourists.

 

The Georgian minister underlined the importance of strengthening cooperation with the UAE, noting that the CEPA between the two countries represents a milestone that will create many unprecedented growth opportunities in trade and investment.

 

Kvrivishvili said: “We look forward to strengthening our partnership with the UAE through the tourism sector by increasing the number of direct flights, enhancing tourism exchanges, exploring new investment opportunities, and providing support to SMEs operating in this space.”

 

UAE hotel occupancy rates at 75% in 7M 2023

Tourism sector is a key contributor to the UAE’s national economic growth and therefore, its development is a priority to the country’s government. Over the past years, the UAE has successfully highlighted its tourism diversity and the unique features and characteristics of all seven emirates to attract more global players to the country’s markets and encourage national investments in tourism projects. 

 

This contributes to consolidating the UAE’s distinguished position on the global and regional travel and tourism landscapes, and to increasing the sector’s contribution to the national GDP. For example, the total revenues of hotel establishments in the country amounted to AED26 billion during the period from January to July 2023, achieving a growth of 24% compared to the same period in 2022. 

 

The number of guests in the UAE’s hotel establishments totaled 16 million during the first seven months of 2023, making up a total of 56 million hotel nights and recording a 15 per cent growth compared to the same period in 2022. 

 

The total number of hotel establishments in the country reached 1,224 by the end of last July, while the hotel occupancy rate reached 75% in the first seven months of this year, up five percent.

 

UAE and UNWTO: A strategic partnership

Al Marri’s meeting with Pololikashvili explored the means to enhance cooperation between the UAE and the Organisation to support and further develop the country’s tourism sector and promote its sustainable growth.

 

During the meeting, Bin Touq highlighted the importance of the strategic partnership between the UAE and UNWTO, as reflected by an array of joint innovative initiatives such as the “Innovation & Digitisation in Tourism” forum hosted by the UAE in 2022. 

 

It discussed future trends to enhance the sector’s contribution to the growth of regional and global economies, in addition to discussing the Tourism Satellite Account project, which aims to strengthen the statistical system of the UAE tourism sector through training and qualifying nationals to work in this sector. 

 

He indicated the necessity to further develop this partnership to build a sustainable tourism sector with many promising opportunities, and bolster the UAE’s efforts to achieve comprehensive and sustainable development goals in line with the “We the UAE 2031” vision.

 

The two sides agreed to continue cooperation by launching innovative initiatives that contribute to supporting the UAE’s leadership in tourism sector, and equipping professionals in this sector with the latest expertise in accordance with international best practices.

 

UAE’s National Tourism Strategy

The meetings saw Al Marri, who also heads the Emirates Tourism Council, elaborate on the objectives of the UAE’s National Tourism Strategy 2031, which aims to raise the country’s position as the best tourism identity in the world, and consolidate its position as a leading tourism destination. 

 

It also aims to increase the tourism sector’s contribution to the UAE economy’s GDP to AED450 billion by 2031, in addition to attracting AED100 million tourism investments and 40 million hotel guests to the country. 

 

He also highlighted the significance of attending the 10th Sharjah International Travel & Tourism Forum 2023, scheduled to be held in November, to explore the opportunities and advantages offered by the UAE’s tourism sector at length.--TradeArabia News Service