The German National Tourist Office (GNTO) concluded its five-day GCC roadshow at the German Ambassador's residence in Abu Dhabi, marking the end of a productive journey across the region.

The purpose of the roadshow was to foster relationships and gain insights with local tourism professionals and media partners in the Gulf.

Starting on October 29 at the private residence of the German Consul General, Dr Eltje Aderhold, in Jeddah, it was followed by a visit to Riyadh and the private residence of the German Ambassador to Saudi Arabia, Michael Kindsgrab.

The roadshow then moved to Kuwait City at the private residence of the German Ambassador, His Excellency Hans-Christian Freiherr von Reibnitz, followed by a stop in Doha in the presence of the Deputy Head of Mission of the German Embassy in Doha, Thomas Triller.

The roadshow concluded its journey on November 2 at the residence of the German Ambassador, Alexander Schönfelder, in Abu Dhabi.

Commenting on the roadshow’s impact, Yamina Sofo, Director of Marketing & Sales Office Gulf Countries at the GNTO, said: “The GCC roadshow was an incredible experience for us. It enabled us to expand our network and explore promising opportunities in these major cities. We not only raised awareness about Germany among the local travel trade, but also diversified our campaign offerings, sharing valuable knowledge with market experts.”

During the roadshow, Munich Tourism, as one of the attending partners, highlighted its hospitality offerings for GCC travellers, emphasising amenities such as Arabic-speaking staff and Khaleeji chefs during the summer season.

It showcased the upcoming events such as UEFA Euro 2024 taking place in 10 German cities from June 14-July 14, 2024, and the European Handball Championship matches in January, along with the diverse offerings ranging from culture and nature to accommodations and dining experiences, ensuring a plethora of attractions for visitors.

Further, GNTO also highlighted its ongoing campaigns such as the revamped 'Simply Feel Good' initiative, which focuses on sustainable travel practices, along with other campaigns such as 52 UNESCO World Heritage Sites – Historic.Modern.Germany and Embrace German Nature.

Nine partners, listed below, were in attendance during the roadshow, engaging with 360 of trade professionals and more than 60 media representatives that enabled around 900 meetings.

Outletcity Metzingen

Hommage Luxury Hotels Collection

Steigenberger Hotels

House of 1000 Clocks

Meiser Design Hotel

visitBerlin - Berlin Tourismus & Kongress GmbH

Lufthansa German Airlines

Munich Tourist Office – München Tourismus

Rail Europe – TradeArabia News Service