The Ajman Department of Tourism Development (ADTD) has signed a key partnership deal with Karisma Hotels and Resorts, a globally renowned leader in hotel and resort management, at the World Travel Market (WTM) in London 2023 (November 6-8), to attract investment opportunities that will boost tourism in Ajman as well as across the UAE.

Karisma Hotels and Resorts, known for their expertise in hotel and tourist resort management, boast strategic relationships with key players in the hotel, resort, hospitality, and entertainment industries.

The agreement aims at strengthening their collaborative efforts in line with their shared goals, and facilitate the exchange of ideas and experiences to harmonise their visions for the future, a statement said.

Under the terms of this MoU, the two entities will collaborate on the assessment of tourism and hotel projects in the Emirate of Ajman. Their primary focus will be on the development of comprehensive five-star resorts and hotels in Ajman, along with entertainment ventures and similar initiatives.

Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development, said: "This strategic alliance with Karisma Hotels and Resorts marks a significant milestone in our journey to promote tourism in Ajman. Through this agreement, we aim to foster investment opportunities and emphasise the establishment of top-notch integrated resorts, ultimately enhancing Ajman's reputation as a premier tourist destination. We firmly believe that this collaboration will lay the foundation for sustained growth and success in Ajman's tourism sector."

Nemanja Kostic, CEO of Karisma Hotels and Resorts, said: "We are excited to embark on this journey alongside the Ajman Department of Tourism Development. Karisma Hotels and Resorts have a proven track record of delivering exceptional hotel experiences, and this partnership seamlessly aligns with our mission to elevate the world of hospitality and leisure.

“On a global scale, in collaboration with the department, we eagerly anticipate creating innovative and luxurious projects that will capture the imaginations of travellers and contribute to the expansion of the tourism sector in the region." – TradeArabia News Service