The Pacific Asia Travel Association (PATA) has signed a memorandum of understanding (MoU) with the International Congress and Convention Association (ICCA), enabling both the organisations to leverage the synergy between the tourism and events industries.

The MoU was signed in conjunction with the 62nd ICCA Congress in Bangkok hosted by Thailand Convention and Exhibition Bureau (TCEB). This is the second time Thailand played host to the ICCA Congress, the first time was in 2007 in Pattaya.

The agreement was signed on November 12 by PATA CEO Noor Ahmad Hamid and ICCA CEO Senthil Gopinath in the presence of the President of the Thailand Convention and Exhibition Bureau (TCEB) Chiruit Isarangkun Na Ayuthaya, PATA Chair Peter Semone and ICCA President Marta Gomes, on the first day of the ICCA Congress 2023 taking place at the Queen Sirikit National Convention Center in Bangkok, Thailand.

"Our collaboration with ICCA underscores the unwavering commitment of both organizations to foster responsible and sustainable growth within the travel and tourism industry, not only in the Asia Pacific region but also on a global scale.

“This partnership holds great promise for the expansion of business opportunities in the region as there is important synergy between the travel and tourism industry and business events, as both relate to travel and economic impact for destination and industry players. We eagerly look forward to sharing valuable insights and best practices with them," said PATA CEO Noor Ahmad Hamid.

Under the MoU, both parties plan to create joint programme content designed to nurture the ‘Business Travel’ sector in the Asia Pacific region, emphasise sustainability in future activities and events, and begin cross-participation in flagship events between the associations, among other priorities.

“ICCA is proud to sign this important MoU agreement with PATA which reinforces how closely linked our organisations are. We both share values around sustainability, education, legacy, and advocating for the global significance of international collaboration and partnership.

“Asia Pacific is an amazing place, culturally diverse and endlessly fascinating. It offers so much to the world in terms of travel and business. Yet it is the people here that are key to developing new opportunities, and ICCA salutes the collective energy, efficiency, and boundless desire to create unique event experiences for all,” said ICCA CEO Senthil Gopinath.

ICCA is a global community and knowledge hub for the international association – and governmental meetings industry. Founded in 1963, ICCA specialises in the international association meetings sector, offering data, education, communication channels, as well as business development and networking opportunities.

“Today, ICCA continues to advocate for the world of international meetings. The ICCA Association Community offers associations across the world education, connections, tools and resources to help them organise more effective and successful meetings.” – TradeArabia News Service