The German National Tourist Office (GNTO) and visitBerlin hosted a special event in Riyadh’s Diplomatic Quarter to showcase Germany's tourism offerings for 2024.

The event, held under the patronage of the Embassy of the Federal Republic of Germany in Riyadh, served as a platform to spotlight capital Berlin's rich history, vibrant culture, Christmas markets, and diverse culinary scene, positioning it as a premier destination for global tourism and conventions.

In recognition of the popularity football enjoys in the region, Berlin also promoted the highly anticipated European Championship, which will be held in 2024 across 10 German cities, including Berlin where the final game will be played.

Another major event in 2024 is the 35th anniversary of the fall of the Berlin Wall with numerous events taking place in November next year to showcase the city of freedom, Berlin.

The event also highlighted Berlin's offerings in medical tourism, showcasing a dedicated Arabic website catering to GCC travellers and providing information on accommodation and medical facilities.

Additionally, Berlin also emphasised its commitment to welcoming guests from diverse backgrounds, offering Muslim-friendly accommodations and sharing information on where to find halal cuisine. The city's family-friendly environment – featuring children's museums and zoos – presents an ideal destination for families. Moreover, with its abundant lakes, rivers, and parks, Berlin offers an idyllic retreat for relaxation and rejuvenation.

Yamina Sofo, Director of Marketing & Sales Office – Gulf Countries at the GNTO, said: “Germany stands as an embodiment of cultural magnificence and this exclusive event in Riyadh sought to underline the nation’s distinctive charm.

“We highlighted an array of Germany’s multi-faceted attractions, including its historical significance, and vibrancy. Home to 52 UNESCO World Heritage Sites, Germany understands the importance of honouring and preserving tourism sites, some of which date back 7000 years, which was spotlighted in our event today.”

Ralf Ostendorf, Director Market Management, Market & Media Relations for Asia, Australia, the Middle East, and North America at visitBerlin, added: “We are glad to have hosted a successful event in Saudi Arabia, as it allowed us to promote Berlin and the numerous tourism offerings for travellers from this region, be it for leisure, business or medical."

"Berlin offers reasons to travel year-round for visitors from Saudi Arabia. That is why Berlin’s visibility in the growing Saudi outbound market is essential also in the years to come," he added. – TradeArabia News Service