The ‘World’s Coolest Winter’ campaign launched an interactive website inviting residents and travellers to explore the diverse outdoor attractions of the seven UAE emirates and experience the key destinations across the country, a report said.

The website, which can be accessed on https://worldscoolestwinter.ae/en, lists more than 290 outdoor locations and activities across the UAE, providing information on each site in Arabic and English to ensure a memorable visitor experience, Emirates News Agency, WAM, said.

It comes as part of the 4th season of the ‘World’s Coolest Winter’ campaign, carried out by UAE Government Media Office in cooperation with the Ministry of Economy and various bodies concerned with tourism, culture and heritage, with aims to drive domestic tourism and attract travellers from all over the world to enjoy the country’s unparalleled landmarks during the mild winter.

Launched under the slogan ‘Unforgettable Stories’, the nationwide campaign offers a wide range of options that cater to the diverse interests of domestic and international travellers, enabling them to create memorable experiences in the UAE.

The ‘World’s Coolest Winter’ campaign website showcases the UAE’s hidden gems, attractions, camping spots, extreme activities, hiking trails, cycling routes, best islands, beaches, theme parks, museums places, bazaar markets, and children’s activities.