Saudi Tourism Authority (STA) and Roshn Saudi League (RSL) have entered into a partnership that will showcase Saudi Arabia’s cultural heritage and vibrant sporting scene to a global audience. As part of the agreement, STA will serve as the official Platinum Sponsor of RSL under the ‘Saudi, Welcome to Arabia’ campaign.

The collaboration aims at leveraging the league's popularity, which features some of the world's most decorated footballers. It is expected to bolster links with Saudi football clubs, setting the stage for future partnerships and collaborations.

As part of the agreement, STA will work alongside RSL to develop and promote tourism products and experiences that position Saudi Arabia as a leading travel destination, attracting visitors from the broader MENA region and across the world.

Abdullah Ibrahim Alhagbani, Chief of Partnerships and Executive Affairs, Saudi Tourism Authority said: "Our partnership with RSL represents a significant step forward in our mission to elevate Saudi Arabia as a leading global tourism destination.

“Together, we will showcase Saudi’s rich cultural heritage and diverse attractions, underpinned by our firm dedication to excellence in the realms of sports and entertainment.

“This partnership showcases the reputation and growing influence of RSL, both locally and globally, and aims to unify efforts in attracting tourists and promoting Saudi’s unique tourist destinations and international events held throughout the year.”

Carlo Nohra, the Chief Operating Officer at the Saudi Pro League, said: “Our partnership with ‘Saudi, Welcome to Arabia’ reflects RSL’s expanding influence and appeal globally.

“It embodies our mutual commitment to excellence and our dedication to delivering memorable experiences for football fans from around the world.

Together, we aim to establish new standards for sports and tourism in the region and showcase the best of Saudi Arabia to the world." – TradeArabia News Service