Cafe Barbera, the iconic Italian coffee house with over 150 years of history, has announced its expansion into the Kingdom of Saudi Arabia at Gulfood 2024 (February 19-23), under a strategic partnership with Big Apple Sweets, a prominent food service operator in the UAE.

The first outlet under this partnership will open in Riyadh soon, representing an important milestone in bringing authentic Italian coffee culture to the region, a statement said.

The partnership aims at opening 10 new outlets in the region this year.

At its Gulfood stand, Cafe Barbera will offer visitors its exquisite coffee and a delectable selection of Italian-inspired pastries.

Since 1870, Cafe Barbera has captivated coffee lovers worldwide, and its presence at Gulfood signifies its commitment to sharing its rich heritage with a global audience, a statement said.

Enrico Barbera, founder and CEO of Cafe Barbera, said: "Gulfood serves as the perfect platform to announce our venture into KSA. We are delighted to introduce Cafe Barbera's rich heritage to Riyadh, offering a true Italian coffee experience that will resonate with the local community.”

Eisa Adam Ibrahim, CEO of Big Apple Sweet, said: "We are honoured to take our partnership further, to take Café Barbera in bringing their unique Italian coffee culture to the KSA. Their dedication to quality and tradition perfectly aligns with our values, and we are confident that our offerings will be embraced by the Saudi market." – TradeArabia News Service