The National PR Centre of Uzbekistan, in collaboration with the Embassy of the Republic of Uzbekistan and Wizz Air, introduced the Central Asian country’s tourism landscape to industry professionals and travel enthusiasts from Abu Dhabi, UAE, at a workshop held recently in Abu Dhabi.

The workshop featured a presentation on the diverse tourism offerings of Uzbekistan. Attendees were treated to an immersive journey through the country's rich cultural heritage, historical landmarks, and emerging hotspots.

The presentation highlighted iconic destinations such as Samarkand, Bukhara, and Khiva, showcasing Uzbekistan's significance as a cultural crossroads.

Following the presentation, Wizz Air took the stage to present its connectivity and offerings for travellers interested in exploring Uzbekistan. It emphasised the airline's commitment to facilitating seamless travel experiences, further enhancing accessibility to the country's treasures.

The event concluded with a raffle draw and networking session, providing attendees with the opportunity to connect, exchange ideas, and explore potential collaborations in promoting Uzbekistan as a premier travel destination.

About 20 travel companies and 25 travel professionals from Abu Dhbai participated in the workshop.

With the country aiming to attract over 10 million foreign tourists in 2024, Uzbekistan is steadily regaining its pre-Covid momentum, a statement said.

A highlight was the promotion of Samarkand as a prime destination for travellers, especially during Eid Al-Fitr. Samarkand, known as the ‘Crossroads of Cultures’, boasts a wealth of historical monuments and cultural treasures, offering visitors a glimpse into its illustrious past as a key centre of the Great Silk Road.

“This workshop marks a significant milestone in our commitment to position Uzbekistan as a must-visit destination on the global tourism map," said a representative from the National PR Centre of Uzbekistan. – TradeArabia News Service