DidaTravel – a tech-driven global travel distribution company – signed a memorandum of understanding (MoU) at ITB Berlin with Visit Oman, under which the two companies will embark on joint marketing initiatives to increase brand awareness and drive travel demand from China to Oman.

The MoU outlines potential areas of collaboration between DidaTravel, a network of 25,000+ travel trade partners in China, and Visit Oman, the digitally native travel booking gateway of the Sultanate of Oman.

DidaTravel will integrate Visit Oman's varied portfolio of contracted properties, transfers, and experiences to their extensive B2B network through API integration. Visit Oman will also be able to access DidaTravel's consolidated portfolio of high value, yet hard to reach, Chinese travel trade customers.

Jinyan Li, VP Global Account Management at DidaTravel, said: “We are thrilled to partner with Visit Oman and leverage our B2B distribution network to introduce the beauty and cultural richness of Oman to our extensive network of travel partners in China.

This collaboration holds immense potential to foster cultural exchange and strengthen ties between our nations”. – TradeArabia New Service