Emirates welcomed close to 6,000 visitors during its participation at ITB Berlin 2024, who experienced its latest products, onboard offerings and initiatives. It hosted more than 260 meetings across the three-day travel and tourism event (March 5-7).

The airline also sealed deals and collaborations with eight companies including cruiseliner operators, tourism boards and airlines across Europe.

The airline product showcase included the Emirates Premium Economy seat and game-changer First Class suite for the first time in Germany, the First Class Shower Spa and the latest version of its A380 Economy Class seats, as well as innovative onboard features including the newest generation A380 Onboard lounge.

Emirates’ sustainability initiatives were also on display. Visitors were able to touch and feel the airline’s sustainably sourced onboard amenities and products as well as its sought after ‘air-crafted By Emirates’, a unique capsule collection of luggage, bags and accessories, all sustainably fabricated from upcycled materials from retrofitted aircraft.

The new collaborations forged with the Greek National Tourism Organisation (GNTO), Austrian National Tourist Office (ANTO) and Tourism Ireland are expected to build on Emirates’ ongoing commitment to support incoming tourism into the three markets, as well as the wider region,  and further strengthen the appeal of these unique destinations to the airline’s customers. 

In line with Emirates’ continued efforts to expand its network footprint in Europe, the airline signed MoUs including ITA, Icelandair and GO7.

The new partnerships, which will be activated over the course of the next few months, provide customers even better connectivity and more travel options across Europe.

These agreements will also pave the way for Emirates to help customers wanting to venture beyond its own gateways to exciting leisure and business centres across Europe with easy one stop connections, simplified itineraries, and baggage transfers.

Through the renewal of Emirates’ partnerships with TUI and AIDA Cruises, the airline will further help bolster Dubai’s already growing cruise industry in the lead-up to the next two cruise seasons.

Emirates was honoured to receive a VIP delegation at its ITB stand on the first day of the show.  Sir Tim Clark, President Emirates Airline and Adnan Kazim, Emirates Deputy President and Chief Commercial Officer warmly received Kai Wegner, Governing Mayor of Berlin; Franziska Giffey, Senator for Economic Affairs, Energy and Public Enterprises and Dieter Janecek, Federal Government Coordinator of the Maritime Industry and Tourism, Federal Ministry for Economic Affairs and Climate Action and other senior officials.

ITB Berlin represents Emirates’ largest trade-fair presence outside its home market of Dubai. – TradeArabia News Service