Covebeach, Dubai’s iconic beach club brand, said it will relocate to its new home at JBR in Q2 of 2024, and promises to raise the bar on the city’s lifestyle scene once again. Covebeach, La Vie will open in two phases.

Spanning over 7,000 sq m, with a capacity for 750 patrons, the new venue has been meticulously designed across four distinct levels, with luxury at every touchpoint.

Featuring a brand-new signature restaurant – with indoor and outdoor seating for close to 200 – as well as a relaxing shisha lounge, guests can enjoy an extended premium F&B offering alongside uninterrupted views of Ain Dubai across the top deck.

In September, guests can look forward to the addition of a new Rosé Lounge Pool, an adults-only area with its own bar, as well as a purpose-built decking area on the sand – set to become the focal point for partygoers, playing host to both resident DJs and global names, and creating more unforgettable memories as the brand enters its new chapter.

Renowned for its legendary activations, Covebeach’s current programming will continue, including its award-winning ladies’ day (Rosé All Day), Industry Day, Unplugged, Rendezvous and Garden of COVE – while every element of the beach club experience at Covebeach will be enhanced to match the brand’s new, premium location.

Several new and exciting activations, which are yet to be revealed, will also be added to the line-up.

In a commitment to its unwavering service and to ensure a seamless and consistent experience, Covebeach said its staff will all transition to the new venue, while its membership programme remains unchanged.

Arriving on the Dubai scene almost 10 years ago, Covebeach has firmly established itself as one of Dubai’s best beach clubs, welcoming more than 1.5 million guests. – TradeArabia News Service