Leveraging the power of popular searches, digital travel platform Agoda has expanded its partner marketing portfolio.

It is now providing a new way for hotel and accommodation partners to reach consumers through a series of dedicated landing pages to innovatively match with some of the travellers’ top themed searches.

Utilising these data insights, Agoda has launched the initiative, ‘Top stays Anywhere’ in Thailand, with 16 distinct themes that resonate with travellers’ preferences.

These themes include a variety of options across travel budgets and traveller interests, including private islands, seaside villas, beach cabanas, family-friendly and pet-friendly accommodations, with each dedicated page offering a carefully selected list of accommodations by Agoda’s specialist teams.

This tailored approach enhances the trip-planning process, delivering a customised experience directly to the doorstep of ready-to-travel consumers and an opportunity for hoteliers and accommodation providers to reach travellers with intent.

Pierre Honne, Senior Country Director for Thailand at Agoda, said: "Often travellers are looking for very specific types of holiday experiences, so we curated these landing pages to quickly allow travellers with high intent to travel to connect with properties that excel in delivering those experiences, whether that’s pet friendly spots or rooftop hotels in Bangkok. 

“For partners, it’s an additional way that Agoda is supporting their ambitions to grow their business and optimise their inventory."

Agoda's initiative typifies the company's data-driven approach to supporting its partners to attract more business, harnessing the intel from today's customer travel search behaviours.

“The initiative not only aligns with travellers' specific preferences but also opens up new avenues for hotels and accommodation providers to increase their visibility among potential customers. The thematic landing pages act as a bridge, connecting properties with consumers who have a demonstrated interest in particular experiences.

“With Agoda at the forefront, leveraging robust search analytics, hotels are well-positioned to capitalize on up-to-the-minute travel trends and stay competitive in a dynamic market landscape.’, Pierre added.

Agoda is launching the thematic pages with the following URLs.

1.     Private islands - agoda.com/privateislandth

2.     Seaside villas - agoda.com/seasidevillas

3.     Beach cabanas - agoda.com/beachcabanas

4.     Family beach villas - agoda.com/familybeachvillas

5.     Budget friendly beach - agoda.com/budgetfriendlybeach

6.     Hill tribe village - agoda.com/hilltribevillageth

7.     Traditional guest house - agoda.com/traditionalguesthouseth

8.     Historic Chiang Mai - agoda.com/historicchiangmai

9.     Boutique hotels Bangkok - agoda.com/boutiquehotelsbangkok

10.   Service apartments Bangkok - agoda.com/servicedapartmentsbangkok

11.   Bangkok rooftop hotels - agoda.com/bangkokrooftophotels

12.   Romantic getaways - agoda.com/romanticgetawayth

13.   Pet friendly - agoda.com/petfriendlyth

14.   Family friendly - agoda.com/familyfriendlyth

15.   Mountain view retreats - agoda.com/mountainviewretreatsth

16.   Unique Thai countryside - agoda.com/uniquethaicountryside – TradeArabia News Service