Dadabhai Travel, a leading travel management company in the Middle East has renewed its partnership with a leading technology provider to enrich customer experiences across multiple verticals, including leisure, meetings, incentives, conferences, and exhibitions (MICE), business to business (B2B), and business to consumer (B2C).

The renewal of its primary strategic GDS technology partnership with Sabre Corporation, a leading software and technology provider that powers the global travel industry, has reaffirmed its position as strategic contributors in shaping the future of the travel industry, Dadabhai Travel said.

 Sabre's suite of products, including Sabre Red 360 (SR360), Content Services for Lodging (CSL), Sabre APIs, Sabre Virtual Payments (SVP), and Automation Hub, has played a pivotal role in empowering Dadabhai Travel to provide consistent and seamless services to its clients across its expansive network.

The renowned SR360 platform, a cornerstone of this partnership, offers a customizable user experience that enables Dadabhai Travel to achieve product differentiation, selling branded content, add-ons, dynamic upsell options, and personalised offers.

"Sabre's continuous commitment to future investments and technology roadmaps aligns seamlessly with our vision of being the technology partner of choice,” said Aziz Gilitwala, Managing Director, Dadabhai Travel.

“As a prominent TMC brand with diverse offerings, Dadabhai Travel relies on Sabre's technology as our trusted partner. Sabre's products and solutions have been instrumental in enhancing our capabilities and delivering on our commitment to offering unrivalled service levels, state-of-the-art technology, and providing competitive global travel options.”

"Our partnership with Dadabhai Travel goes beyond technology — it's about collaboration, shared knowledge, and a joint commitment to driving innovation in the travel industry,” said Ramzi AlQassab, Managing Director, Sabre Travel Network Middle East.

“With a multiple-year proven track record and a decade-long commitment, our renewed partnership with Dadabhai Travel is a testament to our ability to consistently deliver for big travel brands year over year. Sabre is proud to continue supporting Dadabhai Travel in winning new and repeat business by delivering technology, customized solutions, and insights that enhance the traveller experience." – TradeArabia News Service