Bahwan Travel Agencies, a top travel company in Oman, and Sabre Corporation, a leading software and technology provider for the global travel industry, have announced the renewal of their strategic technology agreement at the ATM2024 in Dubai.

This renewal marks a significant milestone in the continued collaboration between the two companies, further solidifying their commitment to leveraging latest technology to drive business growth in Oman and the wider region.

Under this renewed agreement, Bahwan Travel Agencies will continue to access Sabre’s portfolio of innovative technology, including its intelligent platform Sabre Red 360.

This access enables Bahwan Travel Agencies to harness more data and content, providing clients with an expanded choice from over 400 airlines, 1.6 million lodging options, and numerous tour operators, rail, car, and cruise providers.

The extensive marketplace empowers Bahwan Travel Agencies to curate and offer personalised travel packages from suppliers around the globe, significantly enhancing the overall travel experience for its customers.

"The agreement renewal with Sabre endorses the robustness of our enduring partnership," said Sheikha Amal Suhail Bahwan, Vice Chairperson, Suhail Bahwan Group.

"As a pioneer in the travel industry with 50 year’s presence in Oman, we ensure our travel business is empowered by latest technology, innovation and enhanced customer experience.

“Choosing Sabre as our technology partner is not only a strategic decision but also a logical choice to facilitate the growth of our business, enhance operational efficiency, and consistently add significant value for our customers."

Bahwan Travel Agencies will deploy Sabre Automation Hub, Sabre APIs, Automated Exchanges and Refunds, and the Sabre E Ticket Report. These advanced technologies will empower Bahwan Travel Agencies to enhance its online presence, differentiate offerings, and provide customers with a more personalized and seamless travel shopping experience.

“Bahwan Travel Agencies commitment to a strong and enduring partnership seamlessly aligns with Sabre's dedication to providing our customers and partners with innovative technology, expertise, and best practices to help them with their strategic goals,” said Ramzi Al Qassab, Managing Director, Sabre Travel Network Middle East.

“Our advanced technology and network of travel suppliers will help Bahwan Travel with its growth strategy, offer a wealth of choice to their travellers and provide personalized and seamless traveller experiences.” – TradeArabia News Service