Tourism Malaysia showcased at the Arabian Travel Market (ATM) 2024 that recently took place in Dubai, the country’s latest attractions and destinations to attract more tourists from the Middle East.

The Malaysian delegation, comprising a good mix of 75 organisations, including hotels and resorts, travel agents, tourism product owners, and representatives from state tourism boards, was led by Chairman of Tourism Malaysia Datuk (Dr) Yasmin Mahmood, and accompanied by Dato' Shaharuddin bin Abu Sohot, Deputy Secretary General (Management), Ministry of Tourism, Arts and Culture.

The Malaysia Pavilion engaged with Middle Eastern buyers, generating interest while highlighting tourism products and services tailored to their specific needs and preferences, thus underscoring the importance placed on West Asia as a key source of tourists, especially during its summer vacation.

“With the upcoming launch and celebration of Visit Malaysia Year 2026, we strive to attract more West Asia tourists. We recognise the immense potential of this market, not only in terms of outbound tourism but also trade and investment,” said Mahmood.

“We are confident that Malaysia’s position as a top destination for Muslim travellers, coupled with our intensified promotional efforts, will enable us to achieve our target.”

In 2024, Malaysia aims to welcome 27.3 million international tourist arrivals and generate RM102.7 billion ($21.7 billion) in tourism receipts. – TradeArabia News Service