Dubai-based Millennium Hotels and Resorts Middle East & Africa has signed up with the World Sustainable Hospitality Alliance at the recently-held Arabian Travel Market (ATM) Dubai, joining nearly 50 global members, addressing critical challenges affecting the planet, communities, and the hospitality industry.

As a new affiliate member of the alliance, which offers invaluable resources and programmes, empowering the hospitality sector, Millennium Hotels & Resorts Middle East & Africa said its initiative reaffirms the brand's commitment to fostering sustainability across the region's hospitality industry.

At the forefront of sustainable initiatives, the resort leads environmental, social, and governance (ESG) goals in alignment with the region's evolving priorities. Through its strong sustainability programme, the ‘Millennium’s Green Path Brand Playbook’, the brand has set ambitious targets, including a 27% reduction in greenhouse gas emissions by 2030.

As environmental consciousness continues to rise among travellers, Millennium Hotels & Resorts is strategically positioned to attract green-thinking visitors, both presently and in the future.

By integrating eco-friendly practices into operations and forging partnerships with local green initiatives, the brand not only offers guests incredible accommodation options but also significantly reduces its carbon footprint.

Fahad Abdulrahim Kazim, CEO of Millennium Hotels and Resorts MEA and Lakhraim Group, said: "Millennium Hotels & Resorts MEA is thrilled to join the World Sustainable Hospitality Alliance as a key member across the Middle East & Africa territory.

“We are committed to environmental responsibility and believe that the Alliance's collaborative approach and resources will be instrumental in achieving our sustainability goals.

“Together with like-minded global leaders, we aim to spearhead positive change in the hospitality industry, driving towards a more sustainable future for our planet, people, and businesses.

“Through our Green Path Brand Playbook and focus on partnering with local businesses, we are actively working to minimize our environmental footprint and create a lasting impact for the environments and economies we operate in.”

Glenn Mandziuk, Chief Executive Officer of the World Sustainable Hospitality Alliance, said: "Announcing Millennium Hotels Middle East & Africa as our latest member at ATM is a fantastic moment for the Alliance.

“As a truly global organisation, we are increasing our reach across the Middle East and Africa and Millennium Hotels is integral to moving the region towards Net Positive Hospitality.

“Collectively, we will lead the global hospitality industry towards a sustainable, prosperous future. that thrives by giving back more than it takes.”

The announcement coincides with the Alliance's recent rebranding at the prestigious Future Hospitality Summit in Riyadh, signifying its global influence and commitment to sustainable practices across the globe. – TradeArabia News Service