musafir.com, the UAE’s premier online travel agency, said it has expanded its longstanding collaboration with travel technology leader Amadeus, aiming to integrate the latter’s cutting-edge new distribution capability (NDC) technology and Robotics into its platform.

The partnership between musafirbiz, which is musafir.com’s corporate travel management tool, and Amadeus, a Spanish multinational technology company, is set to usher in a new era of enhanced traveller benefits and streamlined booking experience.

NDC represents a transformative standard in the travel industry, an enabler for enhanced retailing and more tailored and relevant offers.

By embracing Amadeus' NDC [X] programme, an initiative dedicated to NDC industrialisation, musafir.com said it has positioned itself at the forefront of travel technology, poised to deliver unparalleled convenience and personalised services to its customers.

Sachin Gadoya, Co-Founder and CEO of musafir.com and musafirbiz, said: "Technology forms the backbone of modern travel, and we are delighted to fortify our partnership with Amadeus.

“This strategic integration empowers us to offer a more personalised and differentiated travel experience via musafirbiz, providing access to new, richer content and tailored offers that redefine the journey for our travellers.”

Maher Koubaa, Executive Vice President of the Travel Unit ,and Managing Director EMEA at Amadeus, said: "We are pleased to collaborate with musafir.com, a pioneering force in the market, as we work hand in hand to elevate the travel experience.

“Through Amadeus’ NDC technology, musafir.com can offer to its customers & clients enhanced capabilities to shop, order, and pay for flights and related services, along with the flexibility to customize their bookings with ancillaries and services."

In addition to offering rich content, this technological integration enables the creation of tailored bundles for customers, catering to their specific needs and preferences.

For example, frequent business travellers can be offered customised packages at the time of booking with preferred seating options. Moreover, dynamic pricing strategies will ensure flexible pricing offers, allowing adjustments in real-time to meet evolving market demands.

Amadeus’ Fare Optimizer robot stands as a testament to the company’s commitment to innovation, a solution constantly monitoring airfares from booking to departure.

This tool thus identifies opportunities for cost savings and offers instant alerts for rebooking or queue placement, ensuring travellers receive the best value for their journeys.

Key benefits of this integration include automated scanning for lower fares matching itinerary details, increased agent efficiency through automatic rebooking, personalised recommendations tailored to individual needs, and configurable optimization to maximise profitability. – TradeArabia News Service