The 15^th edition of Middle East Event Show (MEES) will bring together 4,500 professionals when it gets underway from June 12-13, 2024, at Madinat Jumeirah in Dubai, providing an opportunity for industry stakeholders to connect, collaborate, and stay ahead of emerging trends.

This flagship event of the regional events industry will serve as a platform for networking, innovation, and learning for event organisers, management agencies, entertainment specialists, marketing professionals, and technology innovators, among others.

Amar Daginawala, Exhibition Director of MEES, said: “MEES has consistently been at the forefront of shaping the events landscape in the Middle East.

“As we celebrate our 15th edition, we are proud to provide a platform where professionals can exchange ideas, explore innovations, and recognise excellence. MEES 2024 promises to be a transformative experience for all attendees.”

MEES supports the importance of thought leadership and knowledge sharing creating opportunities for professionals to build connections and business opportunities with pioneers in the industry through engaging free-to-attend sessions.

The programme features over 40 free seminars, panel discussions, case studies and masterclasses in trending topics including:

Seminars

• Spotlight on Spaces – The Critical Role of Venues in Ensuring Events Success
• Breaking your Limits – A Roadmap to Scaling Your Event and Unlocking its Potential

Panel Discussions

• Paradigm Shifts and Exponential Growth – tackling the Middle East’s MICE and Live Events Industry
• Innovations in Wedding Planning: Navigating Trends and Technology in the UAE
• Going Greener – The Strides of Sustainability in Events
• The Digitization of Events – Integrating AI and Event Tech into the Middle East

Case Studies

• Tahaluf – An Unprecedented Entry into the Saudi Events Industry
• Rocking the Stages – Untold Festival’s Successful Debut in Dubai

Masterclasses

• The Power of a Personal Brand
• Data At The Helm – Making the Best Use of Analytics for Enhanced Event Performance
• The Art of Persuasion – Nailing an Event Pitch & Creating Irresistible Proposals

Donna Hyland, General Manager of GES Middle East, said: "We're excited to leverage our regional expertise and experience again this year at MEES by creating sustainable exhibitions and contributing to the growth of leading brands in the industry across the broader EMEA region."

Key sessions will touch upon recent studies that show Dubai's wedding events scene evolving with personalised experiences, stunning venues, and innovative tech.

With over 800 hotels offering quality and value, Dubai is now recognised as a top destination for weddings and opens opportunities for the events industry.

Abu Dhabi witnessed a surge in events in 2024, showcasing exceptional performance driven by its vibrant events and renowned cultural and beach destinations, including world-class institutions like the Louvre Abu Dhabi and the upcoming Guggenheim Museum Abu Dhabi.

Fahad Al Seyabi, Co-Founder & Chairman of Motus | ONE, said: "Straight out of a phenomenal month of April 2024, where we executed corporate transportation operations and other event mobility solutions across the UAE, Saudi Arabia, and India, we look forward to connecting with each of you to discuss collaborations and business opportunities."

Meet over 100 exhibitors

Additionally, the exhibition floor will host more than 100 exhibitors and suppliers, showcasing the latest products and services driving innovation in the events sector. This is a golden opportunity for attendees to connect with solution providers and brands in the Middle East.

Edwin Cheeran, Managing Director of SLS Production Middle East, said: "In recent years, the Middle East's events industry has undergone remarkable growth and innovation, driven by its dynamic landscape and the increasing demand for immersive experiences.

“SLS Production is excited to participate in the Middle East Event Show 2024, as it provides the perfect platform for networking and connecting with industry pioneers."

A highlight of MEES 2024 is the Middle East Event Awards, honouring excellence in event conceptualisation and delivery across 29 categories. – TradeArabia News Service