Taiba Investments, a leading hospitality and real estate company, has signed a new agreement with Sitecore, a leading provider of digital experience management (DXM) solutions, to leverage tech solutions to enhance its digital presence and scale up customer experiences.

The agreement, announced during the Arabian Travel Market held in Dubai, recently, signifies a mutual intention to explore collaboration to utilise Sitecore's DXM solutions.

By leveraging Sitecore's expertise in DXM technologies, Taiba Investments, with a track record in managing, developing, and operating hotels and residential and commercial compounds across the kingdom, aims to revolutionise guest experiences across its hotel and real estate brands.

Hamad Alsalman, VP of Marketing and Communications at Taiba Investments, said: "We are committed to refining customer experiences across our portfolio through an integrated digital ecosystem that drives operational and administrative efficiencies, optimising content and data management and elevating our offerings.

“This collaboration is part of Taiba’s plan to invest in digital solutions to power our journey towards enhancing the experiences of our guests and our customers in general.”

Ahmed Alrabiah, Regional Vice President - Saudi, Kuwait & Bahrain at Sitecore, said: “Sitecore looks forward to collaborating with Taiba Investments to develop a customized solution that meets their unique requirements.

"Our expertise in empowering hospitality businesses to create unparalleled guest experiences, combined with our focus on knowledge sharing and training on Sitecore products and best practices, will ensure that Taiba achieves its goals of redefining the guest experience landscape and setting new benchmarks for excellence in the industry.” – TradeArabia News Service