Roshn Group, the PIF-owned giga project real estate developer in Saudi Arabia, has announced a revamp of its popular destination, Roshn Waterfront, in Jeddah through a key initiative "Renewing and Coloring Your Steps".

 

The initiative, a collaboration between Roshn, the "Lenobadir" volunteering initiative, and Jeddah Municipality's Social Responsibility Charity, is aimed at promoting community engagement, support local talents, and enhance the public landscape. 

 

Saudi artists will transform the walkway, which will stretch 3,200-m long and 5-m wide. Over 200 volunteers from Jeddah are painting the walkway covering an area of 16,000 sq m and will be unveiling the newlook Roshn Waterfront next month.

 

The area was opened in 2017 and renamed the Roshn Waterfront in 2022. Roshn's goal has been to help transform the area into a place everyone in Jeddah can enjoy as part of its focus on quality of life. 

 

Roshn Waterfront features several kilometres of walkways, jogging tracks, and cycle corridors. A popular destination, Roshn Waterfront attracts over 55 million visitors annually.

 

Roshn had held a competition for Saudi artists to submit their concepts for Roshn Waterfront. Thirty-eight talented artists, including painters and designers, showcased their ideas, which were evaluated based on specific criteria. 

 

The primary focus was on embodying Roshn Group's distinctive elements, highlighting the quality of life, and capturing Jeddah's vibrant atmosphere and unique identity, said a top official.

 

"Roshn Waterfront has become a popular destination in Jeddah, and we wanted to improve the quality of life for all with our support for Saudi artists," remarked Ghada AlRumayan, Roshn Group's Chief Marketing Officer, 

 

The revitalisation project will bring the spirit of Jeddah to life through the artwork created by hundreds of volunteers from the local community, she added.-TradeArabia News Service