IBTM, a leader in meetings and events industry, has launched a new programme called Exceptional Experiences for its IBTM event in Barcelona, scheduled for November 19-21.

This programme aims to address challenges faced by in-house event professional and marketers, and will showcase strategies to create impactful event experiences.

The initiative was unveiled at Cannes Lions on June 21, through a pop-up event. Participants included Jimmy Knowles, Global Head of Experiential at Canva, Judy Lee, Senior Director, Global Brand Experiences at Pinterest; Shauna Little, Vice President, Advertising Solutions and Marketing at The Washington Post; and Claudia Hall, Event Director at IBTM World.

Claudia Hall, Exhibition Director, IBTM World, said: “The Exceptional Experiences workshop at Cannes Lions celebrated the hard work of event planners and marketers to create incredible activations and stories during the week. We discussed the different ways to bring our communities together and build long standing partnerships, including the everyday challenges event planners face, such as the use of AI to increase efficiency without losing the authenticity our events should provide.”

“Exceptional Experiences” builds on the corporate event marketers programme from IBTM World 2023. It will feature an invite-only workshop for senior executives on November 19, followed by the Exceptional Experiences Forum on the Main Stage on November 20. The forum will include education sessions on subjects like the use of AI, community building, and creating lasting event impacts. – TradeArabia News Service