Sun Siyam Resorts has announced the promotion of Sara Siyam from Creative Director to Director of Marketing, effective May 1.

 

With an impressive tenure at Sun Siyam Resorts since 2017, Sara has demonstrated exceptional leadership and creativity, driving brand development and innovative creative strategies, said a statement.

 

In her new role as Director of Marketing, Sara will lead the marketing department in refining the creative vision of Sun Siyam Resorts. She will be responsible for elevating brand awareness through integrated brand and marketing campaigns, as well as unique experiential events across all properties to ultimately drive growth and revenue for the company, Sara's strategic focus will further enhance Sun Siyam Resorts’ global brand presence and guest engagement.

 

Sara's journey began as a PR Executive at Sun Siyam Resorts and rapidly progressed to Assistant Manager of PR and Marketing for the group before assuming the role of PR and Marketing Manager at Siyam World Maldives in November 2020. In this capacity, she played a pivotal role in launching the property in October 2021, spearheading branding, content development, social and communications strategies.

 

Sara holds a Master's Degree in International Tourism and Hospitality from James Cook University, Singapore, and is known for her passion for innovation and creating distinctive guest experiences. Drawing from her family's rich background in tourism and hospitality, Sara is dedicated to positioning Sun Siyam Resorts as a standout local brand synonymous with unparalleled experiences.

 

Commenting on her promotion, Sara Siyam remarked, "I am thrilled to embark on this new journey as Director of Marketing at Sun Siyam Resorts. Our goal is to continuously innovate and elevate guest experiences, leveraging our unique properties in the Maldives. 

 

“With a focus on creativity and strategic messaging, we aim to set new benchmarks in the industry and establish Sun Siyam Resorts as a leading global hospitality brand," she said.  –TradeArabia News Service