The Sharjah Chamber of Commerce and Industry (SCCI) and the Sharjah Commerce and Tourism Development Authority (SCTDA) have announced the launch of the new visual identity of Sharjah Summer Promotions 2024.

The event being held under the slogan, ‘Get set for a summer brimming with discounts and adventures’, is slated to run from July 1 to September 1, spanning across all Sharjah’s cities and regions.

It is being organised in collaboration with the chamber's Shopping Malls Sector Business Group and in coordination with several concerned government entities within the emirate.

This announcement of the launch of the new identity was made during a press conference held on June 28, at SCCI’s headquarters to unveil the key features of the 21st edition of the festival.

The press conference was attended by Abdallah Sultan Al Owais, Chairman of the Sharjah Chamber of Commerce and Industry (SCCI), and Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority (SCTDA), along with a horde of SCCI’s board members. Also present were Mohammed Ahmed Amin Al Awadi, Director-General of the Sharjah Chamber.

With extensive participation of major shopping malls and retail outlets across the emirate, the new edition of Sharjah Summer Promotions features a packed programme of special and enticing events.

This includes promotional deals at several tourist attractions and family entertainment destinations in Sharjah, alongside a diverse array of marketing activities.

The two-month extravaganza is filled with promotions and mega discounts on various products and renowned local and international brands, as well as hotel discounts and unprecedented tourism packages with complimentary experiences at tourist spots in the emirate.

Moreover, there will be contests and raffles for a luxurious Infiniti QX50 car, 30 gold bars, and shopping vouchers. Shopping centres, central markets, and retail stores across Sharjah have also curated a substantial array of valuable prizes and gifts for consumers.

Sultan Al Owais said: “This event has left a lasting imprint on Sharjah's summer, filled with a diverse array of promotional, entertainment, and cultural activities across all cities and regions of the emirate.”

Khalid Jasim Al Midfa said: “The strategic partnership with Sharjah Chamber of Commerce and Industry aims to unite our efforts under a shared vision and new visual brand identity. We are confident that it will have a great impact on boosting tourism and retail sectors in the emirate, which welcomed over 450,000 visitors last summer alone.

“The new campaign will drive the growth of the tourism sector, increase its contribution to the national economy, and provide visitors with a more inclusive and enriching experience this season.”

Amin Al Awadi noted that the Sharjah Summer Promotions 2024 attracts significant participation from retail stores and shopping centres throughout the emirate.

The event promises for both Sharjah's residents and visitors an exceptional shopping experience featuring top local and international brands, in addition to a plethora of entertainment shows and family activities held across the emirate.

This year's Sharjah Summer Promotions offers shoppers numerous opportunities to win a wide range of valuable prizes, with the Sharjah Chamber allocating up to AED 3 million in prizes for the 2024 season, in collaboration with SCTDA.

This complements the event’s key elements of shopping and entertainment, creating a vibrant and festive summer atmosphere across Sharjah over the course of two months.

Sharjah Summer Promotions offers a plethora of entertainment activities, shopping deals, and hotel packages, making it a vibrant season for visitors and residents alike. This year's event showcases more than 20 diverse hotel packages from 16 participating hotel establishments, alongside offers at 11 popular tourist destinations.

In total, there are 70 summer offerings including entertainment events, workshops, summer camps, and much more. This is made possible through collaborations with the Sharjah Investment and Development Authority (Shurooq), Sharjah Museums Authority, Environment and Protected Areas Authority, Sharjah International Marine Sports Club, and various shopping malls.

Additionally, the summer festivities feature workshops, weekly summer and entertainment programs for children, events, and marine activities in Khorfakkan. The event also includes extensive marketing activities, offering up to 75% discounts in malls. Shoppers have the added bonus of winning valuable prizes and gifts through participation in various draws.

In addition to the marketing and recreational activities, the Sharjah Summer Promotions 2024 will feature the launch of the "Back to School Campaign" from August 19 to September 1. – TradeArabia News Service