Fitur, the international tourism trade fair, is bringing together the global tourism market from January 22 to 26 at IFEMA Madrid in a context of tourism recovery. 

 

According to UNWTO, in the first quarter of 2024 more than 285 million tourists travelled internationally, around 20% more than in 2023. These figures allow organisers to forecast an excellent 45th edition of Fitur in which the records registered in all parameters in 2024 will be consolidated, a statement said.

 

With a strong professional focus, Fitur will represent the entire tourism value chain and countries and destinations, the accommodation sector, agencies and tour operators, technology companies, means of transport and institutions from all over the world, and will be a showcase for the latest industry trends. 

 

Business and knowledge

In this new edition, with Mexico as a Partner Country, Fitur is presented as a fundamental tool at the service of boosting the global tourism business, also committed to the generation and exchange of knowledge as a key driver for innovation, competitiveness and sustainability.

 

Fitur 2025 will be a multifaceted event that will offer a variety of benefits for destinations and companies in the tourism sector with a consolidated focus on networking, global visibility, direct sales and the training of its professionals, boosting not only the participating businesses, but also increasing the growth and innovation of the entire industry and laying the foundations for the next tourism year.

 

In addition, as part of its strategy to be a key platform for accelerating business and know-how, in 2025 the fair maintains its commitment to specialisation. In this respect, it will be offering high quality content in tourism segments and announces the renewal of its ten monographic sections: * Fitur 4all, which in its second edition is taking another step forward with the publication of the ‘Guía de Buenas Prácticas en Accesibilidad en el turismo by Fitur4all’ (guide to best practices in tourism accessibility); 

* Fitur Cruises, devoted to the world of cruising; 

* Fitur Know-How & Export, aimed at promoting the internationalisation of tourism knowledge of Spanish companies; 

* Fitur LGTB+ and its focus on diversity and inclusion in destinations; 

* Fitur Lingua, which centres on the challenges and opportunities of language tourism; 

* Fitur Screen and the increasing popularity of film tourism; 

* Fitur Sports, with sports as the motivation for travel both for attending big sporting events as well as for partaking in sports; 

* Fitur Talent, with the accent on people, talent management and professional training as key factors in the growth of the sector; 

* Fitur TechY, with the spotlight on tourism technology and innovation; and 

* Fitur Woman, which addresses equality and the role of the women in tourism employment.

 

These ten spaces are complemented by Fiturnext as a channel for the responsible commitment of both the event and the industry as a whole, whose challenge this time focuses on how tourism can contribute to sustainable food management. Also with Travel Technology, which brings together travel technology companies from all over the world and which, after its 23% growth in 2024, is expected to maintain a more sustained increase.

 

Good prospects 

María Valcarce, Director of Fitur, stressed that "after a 2024 where the trade fair broke records in all its parameters, we hope that at this new edition, which is so special because it is the 45th anniversary, we will continue to consolidate our global influence thanks to the support of the public and private sector and that of all the players in the value chain. Opening the annual calendar of tourism trade fairs is a privilege and a challenge, and the figures from international organisations for the first half of the year allow us to be optimistic.”  -TradeArabia News Service