SalamAir has announced its network-wide social media engagement campaign to celebrate the Khareef season in Salalah, Oman. It has invited passengers to capture and share their favourite moments in Salalah during Khareef for a chance to win a free return ticket to any of its destinations.

This campaign aims to gather travellers from around the world in a collective celebration and promotion of Salalah as a must-visit destination during the summer months, known for its cooler weather and natural beauty.

Now, SalamAir connects Salalah with non-stop flights to and from Bahrain, Baghdad, Fujairah, and Sohar during the Khareef season.

“We are thrilled to reveal this interesting social media campaign, designed to harness the power of our vibrant community of travellers and showcase the enchanting Khareef season in Salalah,” said Sherif Hosny, Director of Marketing and Digital Sales at SalamAir.

“By encouraging our passengers to share their personal experiences, we highlight Salalah's unique beauty and create a deeper connection with our audience and community.

“This strategic initiative aims to magnify Salalah's appeal as a premier summer destination, leveraging user-generated content to inspire and attract more visitors to experience its refreshing cooler weather and captivating landscapes.” – TradeArabia News Service