To further elevate the loyalty experience, Valuedynamx, a Collinson Company and leading global provider of curated, data-driven purchase rewards, has partnered with Gilded, a leading fintech innovator specialising in physical gold.

This collaboration unlocks a unique opportunity for Emirates Skywards members to earn Skywards Miles from purchases of the highest quality Swiss gold stored within the UAE via the Skywards Miles Mall platform, which is powered by Valuedynamx.

In a time of greater financial volatility and uncertainty, Gilded offers an innovative way to acquire an asset with timeless value, a statement said.

Gilded’s partnership with Valuedynamx takes this a step further by providing Emirates Skywards members with the benefits of physical gold ownership via the convenience of digital technology and with the added incentive of earning Miles that can be redeemed for future travel or retail.

With efficient and secure purchasing from the comfort of the online store, customers can rest assured that the gold bars on the platform are sourced directly from Swiss refineries, meet the highest standards of 0.9999 fineness, are Sharia compliant, and meet both the Emirates Bullion Committee (GBC) and the London Bullion Market Association (LBMA) gold bar specifications.

The gold is also independently audited and stored in fully insured 'Brink's vaults in the UAE. Delivery is available for UAE residents.

"Through this exciting collaboration with Valuedynamx, we are able to deliver the timeless value of physical gold in a digital form to Emirates Skywards members, providing all the benefits of direct gold ownership without the challenges that often accompany physical gold acquisition, such as storage, authenticity, and security," said Ashraf Rizvi, CEO of Gilded.

“Unlike other investments, gold reliably holds its value, hedging against inflation. Partnering with Gilded aligns perfectly with Valuedynamx's mission to provide consumers with the best value from their loyalty programs, now including another option for loyalty members to invest in their family's future," said James Berry, Managing Director, Valuedynamx.

With Skywards Miles Mall's expanded spend offerings, Emirates Skywards members can spend Miles in real time for digital gift cards at more than 500 brands across five markets globally, including the United Arab Emirates, the UK, the US, Australia and India.

Skywards Miles Mall provides Emirates Skywards members access to various popular local and globally recognised brands that cater to everyday lifestyle needs across fashion, fitness, technology, food, beverage, and now investments. – TradeArabia News Service