Arabian cruise line Aroya Cruises has signed a strategic memorandum of understanding (MoU) with Riyadh-based camel dairy company, Sawani Co, to bolster the guests’ Arabian experience, which primarily includes authentic offerings using camel dairy milk products.

The agreement signed on August 14 at Cruise Saudi’s office in Jeddah, signifies a collaboration between the two PIF companies in which Noug and Nougelato products, Sawani’s subsidiary products, will be supplied onboard the Cruise Saudi-owned ship Aroya.

Noug provides high-quality camel milk products to local and international markets, including cheese, butter, yogurt, gelato, laban, cream, and other camel milk derivates.

Similarly, Nougelato offers a range of gelato-based desserts available in diverse flavours such as dark chocolate, coffee and cardamom, hazelnut, lotus, pineapple, pistachio, saffron &andvanilla.

Lars Clasen, CEO at Cruise Saudi, said: “The partnership with Sawani aligns with Aroya Cruises' vision to provide guests with an authentically Arabian experience.

“Camel milk has been part of the Kingdom’s rich heritage and traditions for centuries and through Noug, Sawani is preserving this long heritage at the heart of the Kingdom.

“Aroya Cruises is committed to providing guests with Arabian experiences onboard that celebrate Saudi’s rich cultural heritage and signature hospitality, one way to achieve this is through authentic partnerships with Saudi businesses.”

Ahmed Gamal Al-Din, CEO of Sawani, said: “We are proud to partner with Aroya Cruises and are optimistic that this strategic collaboration will help popularise Sawani’s distinguished Noug camel milk products among a global audience.

“This pivotal step will not only enable us to promote Saudi heritage and culture but also empower us to realise our mission of expanding camel products into markets worldwide.

“The partnership also underscores our unwavering commitment to joining forces with businesses that embody the Kingdom’s rich traditions and values, while creating unique experiences for our valued customers.”

Aroya Cruises is the first Arabian cruise line, created to reinvent the meaning of holidays in Arabia. Its first ship, Aroya will feature 1,678 cabins, 15 restaurants, 20 entertainment venues, a kid-friendly water park, spa and a premium retail area.

Aroya is anticipated to set sail in December 2024. – TradeArabia News Service