Atlantis Resorts has welcomed its new President, who will oversee the region’s first entertainment destination, Atlantis, The Palm and the world’s most ultra-luxury experiential resort, Atlantis The Royal, and in due course, Atlantis Sanya located in China.

Directly reporting to Philippe Zuber, CEO of Kerzner International, Paul Baker will lead all operations, strategic direction, management, and continued growth of Atlantis Dubai.

This includes additional responsibilities of all administrative, commercial, retail, food and beverage, banqueting and events, marine and waterpark and recreational services across the destination.

With nearly 20 years of international experience, Baker brings an abundance of knowledge and expertise to Atlantis Resorts.

His impressive career in hospitality and entertainment, including key markets such as Las Vegas, USA, Malaysia and Macau, China, is a testament to his leadership skills.

Most recently, Baker served as President of Grand Lisboa Palace in Macau, managing the successful opening of the 1,892-room integrated resort despite significant challenges.

Prior to joining Grand Lisboa Palace, Baker held the title of Deputy Chief Operating Officer of Genting Malaysia Berhad, the largest integrated luxury resort in the world, consisting of 10,000 hotel rooms, 200 F&B outlets, a theme park, retail space and a golf course.

“Paul’s appointment sets an exciting tone for the future for Atlantis Resorts, as we continue to build on the exceptional success of our iconic and industry-leading brand, that has captured the imagination of so many,” said Philippe Zuber, CEO of Kerzner International.

“Atlantis is an incredible success story, it continues to be the leading resort in its destination, and is legendary around the world.

“I am delighted to welcome Paul to become part of the Kerzner legacy, he brings a wealth of experience and acumen, and I trust that under his expert guidance and leadership, Atlantis will reach even greater heights, continually surpassing our guests’ expectations and creating moments that are extraordinary.”

Baker joins Atlantis at a key time for the brand. After a fantastic first year, Atlantis The Royal grows from strength to strength, and Atlantis, The Palm continues to break records, achieving the highest year-to-date revenue in resort history for the first half of 2024.

His extensive knowledge of managing and leading teams in diverse cultural and operational landscapes uniquely positions him to drive the Atlantis brand forward.

Baker graduated from the US Military Academy at West Point with a Bachelor of Science in Philosophy and served in the United States Army, 101st Airborne Division in Fort Campbell, Kentucky. He later received his Master of Business Administration from Harvard University in Boston, Massachusetts. – TradeArabia News Service