Souk Madinat Jumeirah, Dubai, a culture, shopping and dining destination within a traditional Arabian setting, is hosting cultural showcases every Saturday and Sunday from October to November to celebrate its 20th anniversary in October.

The Souk, renowned for its dining and entertainment experiences and breathtaking views of the iconic Burj Al Arab, is promising to transport visitors to a bygone era as traditional drummers create a lively atmosphere that echoes through the bazaar halls.

Visitors can take pictures with a cultural symbol of the UAE, the mighty falcon, see basket weavers and fishnet makers preserve their cultural heritage through age-old crafts and challenge each other to traditional games for a touch of Emirati nostalgia.

A Brief History

Launched in 2004, the destination joined a rapidly transforming cultural and economic landscape in Dubai. The destination was envisioned to reimagine local history for the modern era, drawing inspiration from the iconic Al Fahidi Historical Neighbourhood and Dubai Creek.

In 20 years, Souk Madinat Jumeirah has become a destination that brings local culture and heritage to life through winding corridors reminiscent of traditional markets, serene waterways, and Sikka-inspired architecture.

Today, the destination is home to 100 shops and kiosks trading a myriad of local and foreign treasures, and more than 20 popular dining destinations serving cuisine from Persia, India, Japan, Greece, Mexico and Polynesia.

Championing Culture, Art and Heritage

The Souk has been a champion of local culture, artisans and craftsmanship since its inception, reviving and preserving age-old traditions for younger generations, expatriates and international visitors to encounter.

It offers a dedicated Heritage Courtyard, a marketplace setting designed to evoke a sense of the UAE’s rich history and bring traditional Emirati culture to life through its authentic look and feel.

The space invites visitors to engage with local vendors selling a range of traditional products, including honey, dates and chai, handwoven materials, rugs and jewellery made of pearls and semi-precious stones.

On special occasions, visitors can encounter local fishnet weavers, sadu artists and more at the destination for authentic cultural immersion and education.

Alongside its focus on the past, Souk Madinat Jumeirah provides a platform for contemporary local artists and creatives.

Those wandering through its halls will encounter over ten hand-painted murals by emerging and established homegrown artists that speak of local culture, blending the past, present and future through evocative visual stories. 

Diaa Allam, a Dubai-based artist who painted 21 calligraphic panels at the Souk, said: “I have visited Madinat Jumeirah so many times over the years. I always imagined my art to be a part of this place. I find Souk Madinat Jumeirah fits my art style because it represents the heritage of the UAE and has space for a contemporary touch that compliments my art.”

“In contrast to local heritage, the Souk is also home to the immersive Theatre of Digital Art (ToDA).

“This multimedia, multi-sensory experience reimagines the gallery experience by immersing visitors in dynamic audio-video storytelling that celebrates the life, journeys and creations of the world’s most prominent artists, from Frida Kahlo to Vincent Van Gogh.

“Its programme also includes interactive music performances, serene yoga and wellness sessions, children’s entertainment and more, bringing a technological and innovative twist to the Souk’s diverse attractions.”

An Upscale Indoor Souk Experience

The Arabian market at the heart of the Souk Madinat Jumeirah experience combines traditional Middle Eastern shopping culture with boutique brands and unique finds sourced from diverse corners of the world.

Many of its retailers, such as Pride of Kashmir and Sindbad Antiques, are also celebrating the milestone anniversary with the destination as some of its longest-running tenants.

Musadiq Shah, MD and Founder of Pride of Kashmir, said: “For 20 years, Pride of Kashmir has been synonymous with luxury and craftsmanship at Souk Madinat Jumeirah, where tradition meets elegance.

“Our curated collection of authentic pashmina shawls, hand-knotted carpets, and unique artefacts reflects the Souk’s dedication to offering only the finest quality and artistry.

“Over the years, we have had the privilege of serving distinguished clients such as Bill Clinton, Piero Ferrari, Sheikha Lubna Al Qasimi, Roger Federer, Valentino and Luciano Benetton, among others.”

AbdulRahman Jaber, Director of Al Jaber Gallery, said: “For 20 years, Al Jaber Gallery has stood as a cornerstone of the Souk, offering a diverse collection of handcrafted treasures, artisanal souvenirs, and traditional Middle Eastern artefacts.

“Each piece at Al Jaber Gallery tells a story of tradition, craftsmanship, and the rich cultural mosaic of the Middle East. As we celebrate 20 years of Souk Madinat, we also celebrate two decades of fruitful collaboration that has only grown stronger over time.”

Top Dining Draws

While the market has been central to the destination’s offering, Souk Madinat Jumeirah is equally regarded for its many high-end dining options. It boasts 20 local and international dining concepts across its property.

Chef Jolbi of Sushiyaki, a newcomer in the Souk’s dining roster, said: “At Sushiyaki, located at Souk Madinat Jumeirah, we offer more than just a meal; we deliver an authentic taste of Japan with some Peruvian touch.”

Taverna’s Head Chef Thodoris Rouvas, said: "Taverna is a family restaurant where people move around, play with tastes and senses. We aim to recreate the joyful atmosphere of a 'Panigiri'—a traditional Greek festival, or just like a Greek Sunday table, where food brings everyone together.”

Yailin Marrero, General Manager of Trader Vics, which has been a long-standing venue of Souk Madinat Jumeriah for 20 years, said: “Our prime waterfront location within the souk elevates the dining experience.

“It allows guests to soak in the stunning views while enjoying our infamous Tiki cocktails, live music and globally inspired dishes.”

The Souk’s Array of Restaurants and Cafes          

• Al Makan: Al Makan offers a carefully crafted menu of authentic Lebanese and Emirati dishes for rich local flavours in a charming Arabesque setting.

• Amorinos: Well known for its rose-sculpted cones, Amorino serves authentic and rich Italian gelato, macrons and delicious treats.

• Anar: For over 15 years, Anar has preserved 2,500-year-old Persian recipes using modern techniques that inspire visitors from around the world.

• Belgian Café: This popular waterhole brings the authentic experience of a vintage diner from early 1920s Belgium to Dubai with unmatched views of the Souk’s winding waterways.

• Cinnabon: This world-famous American bakery is best known for its lush cinnamon rolls and mouthwatering aromas.

• Seattle’s Best Coffee: Pick up a fresh brew on the go while exploring the Souk’s many wonders.

• Costa Coffee: This Costa Coffee outpost boasts some of the most scenic views of Burj Al Arab and the destination’s abra-dotted waterways. 

• Gelato Divino: Indulge in classic Italian gelato, a perfect treat for warmer weather. 

• Juice Bae: This juice bar serves freshly squeezed, made-to-order juices, from healthy green juices to hearty smoothies.

• Maria Bonita Taco Shop & Mexican Grill: It’s always a full-blown Mexican fiesta at this local flavour-packed favourite, with festive brunches, hearty dinner packages and uninterrupted views of the Madinat complex.

• McGettigan’s: This Irish pub is a favourite spot to catch up with friends or wind down with coworkers, offering live music and a delectable menu. 

• Mezzanine Bar & Kitchen: Mezzanine Bar & Kitchen is an award-winning British gastropub known for a vibrant Saturday brunch and wholesome Sunday roast. 

• Shishka Restaurant: Shishka fuses Russian and Middle Eastern flavours for a unique cultural blend with memorable terrace views of the Arabian destination. 

• Sushiyaki: Tuck into cutting-edge Japanese flavours, with a focus on fresh sushi and irresistible yakitori, served in an inviting atmosphere. 

• Starbucks: The renowned Seattle-born coffee chain serves its famous frappuccinos and roasted brew at the Souk.

• Taverna Restaurant: Indulge in authentic Greek recipes and flavours at this charming tavern-style restaurant helmed by Chef Theo Rouv.

• The Meat Co: A premium steakhouse and longtime Souk resident offering succulent meat cuts and trimmings. 

• The Noodle House: The delectable street foods and delicacies from the famous cuisines of Thailand, Indonesia, Korea, Japan, and Singapore combine at The Noodle House, a foodie favourite for years.

• Trattoria: Tuck into the rustic Italian cuisine in a family-friendly environment at Souk Madinat Jumeirah.

• Ushna: Ushna revives India's centuries-old cooking traditions and recipes with a modern touch.

• Trader Vic’s: Enjoy a vivacious night out at this Polynesian-themed restaurant with Pacific décor, a Cuban band, waterfront views and tangy drinks. – TradeArabia News Service