Visit Qatar has unveiled a new version of its stopover campaign, which encourages GCC visitors to turn a single holiday into two with a stopover in Qatar by experiencing the country’s diverse range of offerings in just 24 hours.

The campaign titled, ‘What a Difference a Day Makes’ aims to reinforce Qatar as a premier stopover destination, highlighting all the moments worth stopping for in Qatar and showcasing that even a brief visit can create lasting memories for travellers, a statement said.

The campaign features the classic song, ‘What a Difference a Day Makes’, originally performed by Dinah Washington, which underscores the impact a single day can have.

The campaign invites travellers to make the most of their stopovers, instead of spending hours transiting at the airport.

Stopover visitors can dive into a refreshing pool, enjoy a relaxing spa treatment, or catch a tan on Qatar’s white sandy beaches — all available within close proximity of the airport. There is plenty to experience within 24 hours, whether en route to a distant destination or returning from a business trip.

Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, said: “With 100% of Hamad International Airport visitors being potential guests, this stopover campaign presents a strategic opportunity to showcase the activities and sights available to stopover passengers during a short stay.

“Visitors to Doha are spoilt for choice, with a wide range of options to explore the vibrant city’s cultural sites, world-class local and international restaurants, diverse shopping experiences, beachfront luxury hotels and more.

“The campaign underscores Qatar's potential as a destination for travellers seeking memorable experiences. It aims to drive interest and bookings by offering value packages, curated itineraries and highlighting the country’s unique tourism offering.

“We invite travellers to exchange transit for exploration and discover how even a brief visit can create lasting memories.”

Featuring an iconic cityscape, exhilarating adventures, serene beaches, and rich cultural attractions, Qatar is a destination that offers a wealth of experiences.

Positioned at the crossroads of East and West, Qatar serves as a gateway to 177 destinations and offers visa-free travel for 102 countries, including GCC nationals, making it an ideal and easy stopover location for travellers on long-haul flights to over 55 cities worldwide.

By starting their journey with Qatar Airways, which have been consistently recognised as the world's best airline, passengers can book a memorable stopover visit for up to four nights in Qatar at a wide selection of hotels, including beachfront and all-inclusive resorts that offer value packages.

Accompanying the campaign, the Visit Qatar website features curated stopover itineraries tailored to various duration of stays covering a diverse range of activities and things to do, as well as available stopover packages.

The revamped stopover hub also features an integrated Qatar Airways booking widget, equipping visitors with all the information and tools to seamlessly plan and book their Qatar stopover.

Welcoming a record four million visitors in 2023, Qatar continues to experience a surge in tourism throughout 2024.

By September, the country had already welcomed over 3.7 million visitors, marking a 28% increase compared to the same period last year. – TradeArabia News Service