Sheraton Dubai Creek Hotel & Towers has appointed new General Manager, who has 27 years of experience in luxury hospitality, and brings a proven track record of operational leadership, growth, and guest experience excellence.

Naleem Ariff joins Sheraton Dubai Creek following his role as Multi-Property General Manager for Sheraton Jumeirah Beach Resort and Aloft Palm Jumeirah.

Known for his strategic vision and innovative approach, he has achieved significant milestones in guest satisfaction and revenue growth.

At Sheraton Jumeirah Beach Resort, he led a major renovation, enhancing guest rooms, dining venues, and public spaces, leaving a lasting impact on the brand and its guests.

Throughout his career, Ariff has acquired numerous industry certifications, demonstrating his commitment to professional growth. His expertise spans luxury, premium, and select-service hotels in the Middle East, Europe, and Asia, including top brands like JW Marriott, Autograph Collection, Aloft, and Sheraton.

Known for building strong teams and championing guest-centric strategies, he aims to uphold Sheraton Dubai Creek's iconic reputation while introducing contemporary experiences.

“Joining Sheraton Dubai Creek Hotel is both a privilege and an exciting challenge,” said Ariff.

“This property is an icon in Dubai’s hospitality landscape, and I am eager to work with the team to honour its legacy while driving forward-thinking initiatives that enhance our guest experience. My focus will be on fostering a culture of excellence, innovation, and personalised service that not only meets but exceeds the expectations of our guests.”

As a renowned five-star hotel combining elegance with modern amenities, Sheraton Dubai Creek Hotel & Towers warmly welcomes Saleem Ariff, a statement said.

His appointment marks a new chapter for the hotel, reinforcing its dedication to providing exceptional service and memorable experiences for travellers worldwide. - TradeArabia News Service