Dubai Shopping Festival (DSF) is counting down the start of its highly anticipated 30th-anniversary edition this year, with an epic opening weekend set to kick off extraordinary celebrations from December 6, 2024 to January 12, 2025.

DSF said its day-in-day-out, fun-filled moments, for everyone, every day, in every corner of the city, will begin with the return of the unforgettable 321 Festival from December 6 to 8. Organised by Dubai Festivals and Retail Establishment (DFRE), it will deliver non-stop action, excitement, and entertainment at two iconic locations.

Star-studded concerts and A-list performances will set the stage ablaze at Coca-Cola Arena, while City Walk will host vibrant, free-to-attend outdoor entertainment packed with dazzling carnival activities and family fun.

Coca-Cola Arena Concerts

At the heart of the opening weekend action, the iconic Coca-Cola Arena, Dubai’s premier destination for live entertainment, will stage two extraordinary evenings of show-stopping concerts on December 6 and 8.

It will feature globally celebrated Arab and South Asian superstars.

Kicking off the spectacular concert series on December 6, two legendary icons of Arabic music, Georges Wassouf and Kadim Al Sahir, will deliver timeless hits, and soul-stirring renditions.

On December 8, the Coke Studio Live will return to Dubai to celebrate the very best of South Asian music and culture, featuring a remarkable line-up of artists curated by the visionary Zulfiqar (Xulfi) Khan, and produced by Giraffe Pakistan.

The star-studded line-up will feature Gharvi Group, Umair Butt, Kaavish, Kaifi Khalil, Hasan Raheem, Abdul Hannan, Shae Gill, Zain Zohaib, Karpe, Amanda Delara, Maanu, Annural, Lost Stories, and Quick Style.

City Walk Carnival

For the first-time, City Walk will join in the 321 celebrations by transforming into the ultimate festival hub during DSF’s opening weekend from December 6 to 8, offering an action-packed carnival experience for all ages.

Spanning Mustaqbal Street (the Boulevard), areas outside Coca-Cola Arena, and City Walk, the long weekend promises an exciting blend of family-friendly activities, captivating workshops, and unique roaming entertainment.

From street performers and interactive workshops to glitter face painting and Instagram-worthy photo opportunities, the celebration will ensure non-stop fun for kids and adults alike.

Each day, families can participate in an engaging line-up of creative activities. Highlights will include 76 incredible acts by roaming performers throughout the weekend, as well as glitter face painting, dancing classes, workshops, and plenty of games.

The destination will come alive with dazzling carnival themed decor, creating an electric atmosphere for visitors. Adding to the excitement, free DJ performances will take over City Walk 2, offering groovy beats and unforgettable musical moments.

Food enthusiasts will be able to savour exclusive F&B packages and special offers at City Walk’s top dining spots, perfectly complementing the festival vibe.

Dubai Shopping Festival (DSF) is supported by key sponsors Visa and Dubai Islamic Bank, and strategic partners which include Al Futtaim Malls (Dubai Festival City Mall and Dubai Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, City Walk, Emirates Airline, ENOC, e&, talabat, and The Beach by JBR. – TradeArabia News Service