Accor, a world leading hospitality group, has announced the signing of an agreement with WinInvest  to open a new Mercure hotel in Armenia. 

 

Located in Tsaghkadzor, Armenia’s most popular ski and resort town, the 4-star Mercure Tsaghkadzor is expected to open in early 2027 and will embody the brand's “Locally inspired” philosophy with elegant interiors inspired by the history and cultural heritage of Armenia.

 

Since its founding in 1973, Mercure has been dedicated to unveiling the treasures surrounding each address, creating a truly local experience for guests. 

 

Through its “Discover Local” programme, Mercure ensures that guests are instantly immersed in a locally inspired atmosphere. Every detail, from the decorative arts to local food and beverage delights, is curated to reflect the unique essence of the destination. 

 

The brand has recently achieved a historic milestone by surpassing 1,000 hotels worldwide.

 

Alexis Delaroff, Chief Operating Officer of Accor New East Europe, commented: “This latest signing marks an important step in our continued expansion in Armenia, a country that has huge potential thanks to its rich cultural and natural landscape. Mercure Tsaghkadzor will be the perfect addition to our portfolio and will attract guests who will be able to experience the destination like a local.”

 

Tsaghkadzor is rapidly emerging as a year-round destination, attracting travellers from around the world, with new infrastructure, modern hotels, and enhanced transport accessibility, all contributing to its growing appeal. 

 

In winter, Tsaghkadzor is a favoured spot for skiing and snowboarding enthusiasts. During the summer months, it offers relaxing settings amidst the picturesque views of the Caucasus Mountains. 

Mercure Tsaghkadzor will be located close to unique architectural and cultural landmarks, such as the Kecharis Monastery complex and the Orbeli brothers’ house-museum, dedicated to the renowned scientists. 

 

Hovhannes Cholakhyan, Founder of WinInvest, said: "Mercure Tsaghkadzor will significantly contribute to the development of Tsaghkadzor tourism infrastructure. The new hotel will elevate the travel experience by offering guests as well as locals the authentic spirit of the Armenian hospitality and the highest comfort of a well-recognised international brand."

 

"We are confident that the construction and operation of the new hotel will play a key role in attracting new investments and will have a positive impact on tourism industry and economic growth of Armenia," he added.