ILTM Cannes celebrates its 23rd edition today (December 2) until December 5 and is set to be almost 12% bigger than the 2023 edition, making it the largest ILTM to date.

 

It hosts approximately 2,350 influential buyers from 84 countries, with 30% of attendees new to the event.

 

Leading the attendance are buyers from the USA, UK, Brazil, Germany, Australia, France, Italy, China, India, and the UAE.

 

Over 2,350 luxury travel brands spanning 105 countries meet with these buyers in around 83,000 mutually matched appointments.

 

Australia, Egypt, and Mauritius tourism boards participate in ILTM for the first time, while California, Brazil, and Oman significantly expand their footprint.

 

ACCOR, Hilton Hotels, Hyatt, InterContinental Hotel Group, Leading Hotels of the World, and Marriott Luxury Brands also grow their presence.

 

Aman, Belmond, COMO Hotels and Resorts, Four Seasons, and Four Seasons Yachts, as well as One Hotels and Virgin Hotel Collection, are among the most anticipated exhibitors, showcasing a broad range of new openings and experiences—from Orient Express Italy to the space exploration company Zephalto, which is also popular.

 

Enhancing the ILTM experience are four new dedicated areas: a 1,600-square-metre dedicated ACCOR pavilion on the Palais' beachside, a new Leading Hotels of the World hospitality terrace near the media centre located this year in the Palais restaurant, a new activation by Belmond at the Palais’ front entrance, and a new CannesX lifestyle brand bar on the ground floor. -TradeArabia News Service