Groupe GM, Isula to launch sustainable hotel line
ABU DHABI, 11 hours, 36 minutes ago
Groupe GM, a leader in guest amenities, has partnered with Corsican fragrance house Isula to create a hotel line that celebrates the essence of Corsica, its vibrant heritage, quality dedication, and the beauty of the island's landscapes.
REFLECTING SHARED HERITAGE AND COMMON PASSION
Isula is a fragrance created by Stéphanie and Paolo, a passionate perfumer and economist from Corsica, Italy.
Founded in 2007, the brand combines the rich heritage of Corsica and Tuscany with creativity, celebrating the wild beauty and authenticity of these lands through perfumery.
Groupe GM, inspired by the founders' shared heritage, created an exclusive hotel line aimed at those who aspire to integrate authenticity and natural elegance into their daily lives.
The fragrance features Chestnut Blossom and Corsican Lemon, capturing the fresh, invigorating scent of the island at dawn.
The heart of the fragrance is Chestnut Bark, evoking the lush, diverse flora of Corsica, and the base note is woody, musky tones.
The fragrance is a unique olfactory journey for guests seeking authenticity and natural elegance.
ECO DESIGN PRACTICES
The Isula hotel line offers products made with up to 98 per cent natural ingredients, each evoking a journey to the heart of Corsica.
The range includes 20g RSPO-certified soap, 30ml and 70ml small format plant-based tube products with recycled plastic caps, shower gel, shampoo, conditioner, and body lotion.
The hotel line also features large format dispensers like the 300ml Ecopump dispenser and the Ecofill Slim, designed for smaller spaces.
The Ecopump is made from recycled plastic, while the Ecofill Slim is sleeker and slimmer.
The range is in line with Groupe GM's Care About Earth program, aiming to reduce its environmental impact and contribute to sustainability for generations to come. The eco-designed amenity range is designed to preserve product integrity and promote sustainability.
Laurent Marchand, President of Groupe GM, said: “We are thrilled to partner with a brand as authentic and inspiring as Isula to introduce a distinctive, eco-conscious amenity line to our clients. This collaboration beautifully reflects the shared commitment of both our companies to quality, creativity, and sustainability. The Isula line offers hotels the opportunity to provide their guests with thoughtfully designed products that celebrate the rich heritage and natural elegance of Corsica, delivering a memorable sensory experience rooted in authenticity and care for the environment.” -TradeArabia News Service