Al Fadda showroom … in a class of its own
New style for the millennium
The 50-year-old Al Fadda Group is a major player in the sanitary ware and ceramic market in Saudi Arabia, providing customers with the latest products from around the world.
01 February 2000
HE Al Fadda Group, based in Riyadh, has introduced state-of-the-art bathrooms, tiles and other accessories for the new millennium.
The company supplies a range of bathroom suites, toilets, furniture accessories and indoor and outdoor light fittings for private and public projects.
The firm was established 50 years ago by the late Mohammed Abdulla Al Fadda as a small retail shop trading in sanitary and electrical products. His sons built on this foundation and over the years developed the business which has evolved into Al Fadda Group of today.
Al Fadda is one Saudi Arabia's prestigious companies with its head office in Riyadh and branches located in Jeddah, Dammam and Qassim. It is backed by an efficient distribution network. The group's showrooms are attractively designed and stocked with products from some of the best known manufacturers in the world.
Al Fadda's Riyadh showroom is striking. The brothers developed the design concept between them providing a unique shopping environment for customers. Carefully constructed display areas are dedicated to creating aesthetically-pleasing environments. Products are displayed in such a way as to allow customers to visualise them in completed settings.
"We have tried to create concepts for our customers to enable them to see beyond the individual item they may be buying," says a spokesman for the group. "If someone is looking to purchase tiles whether for bathroom or a patio, we have tried to create the right setting."
Al Fadda supplies a range of bathroom products to suit the most discerning taste. These are complemented with what can be regarded as the finest fitments and accessories. When it comes to tiles, Al Fadda has established a reputation providing customers with beautifully designed products from factories with whom Al Fadda has had relations for over 30 years.
Al Fadda's success is based on the trust built over the years with both customers and suppliers, says the spokesman.
"We have endeavoured through innovation and improvement to achieve a superior standard in quality service, which has become an inseparable part of our reputation," he says.
He says the firm has introduced a totally new pricing and marketing policy and has upgraded its showrooms.
Among the group's principals is Cesame, a leading Italian sanitary ware manufacturer. Established in 1955, the firm claims to achieve outstanding quality standards and competitive production cost. Cesame products are exported to more than 40 countries on five continents and have been installed in some of the most prestigious projects around the world such as the Ritz in Paris (France).
Cesame has launched new styles and designs for the new millennium. Its range of Millennium and Cosmos bathrooms are specially made for Al Fadda Group.
The group also has latest bathrooms from Selles of France; accessories and mixers from Hansgrohe of Germany; bathroom accessories from PomD'or (Opera) of Spain; tiles from Terretcotte; and Indian stones in new colours from Settecento.
Hansgrohe has been at the forefront of bath and shower fitting technology for almost a century and has proven to be an innovator of new technology.
''The company's free-standing Pharo shower column is a self-contained unit made of anodized aluminium and shaped in award-winning puristic design. It offers new bathroom design options,'' says a spokesman for Hansgrohe.
He continues: ''The Moonlight shower panel is a tempered glass panel which combines the strengths of the materials with its perfectly coordinated features. Moonlight is a pre-assembled, pre-plumbed shower panel that installs quickly and easily in a bath.
''Hansgrohe's bath line also includes the Allegro Novo with the Ecostat concealed thermostatic valve which regulates and constantly monitors the mixed water via highly-sensitive thermo element. This smart valve remembers the temperature setting between showers and will always deliver the preferred water temperature.
"The brand seal sterling silver on the handle gives this single lever mixer a touch of class. It is a beautiful piece of bathroom design to meet the highest expectations," says a company spokesman.
Allegroh Novo finishes include crome, chrome/gold; and satin chrome.
Al-Fadda has tiles from Floor Gres "Piscine", a part of the Florim Ceramiche group, one of the world's largest producers of the tiles for floor and wall application and a specialist in the production of materials for building aquatic facilities such as private swimming pools, Olympic size pools, clubs, therapeutic pools, spas, fitness pools, hotel swimming pools and water parks.
Floor Gres materials can be used to tile all the external and connecting areas around the swimming pool with specific non-slip products for external use. They can also be used for tiling the floors of restaurants, offices, reception halls, recreational areas, as well as premises given over to a more specific use such as gymnasiums, changing rooms, kitchens and sanitary facilities.
Al Fadda also deals in architectural lighting from famous manufacturers. The company's expertise is in the "integration of all light sources in a particular environment with the activities performed there."
