01 March 2009

TURKEY’S best in ceramics, a centuries-old industry, will be on display at the 21st Unicera Ceramic and Bathroom Fair in Istanbul next month (April 1 to 5), giving visitors a chance to see new products and providing a meeting point for designers, manufacturers, consumers, importers and craftsmen, according to the organiser.

Bahadir Kayan, president of Turkish Ceramics Promotion Group, says; “Turkey’s ceramics manufacturers are making a concerted effort to change perceptions that the industry competes only on price and position their ceramics as a brand of choice.”
“The focus is not restricted to quality as we are also highlighting excellence in design and harmony. Rather than just market individual products, we’ve started to create strong brands in the spirit of collaboration,” he added.

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