01 November 2009
FAZAH Industrial Company, a Saudi manufacturer of extruded uPVC (unplasticised polyvinylchloride) profiles, says its new venture has got off to a flying start on the market.
The company was established two years ago and following an exhaustive design, installation and testing process, its factory kicked off production in March this year.
Located in Riyadh’s Second Industrial City, the 10,000-sq-m factory is dedicated to the production of extruded uPVC profiles for doors and windows.
Equipped with state-of-the-art machinery and operated entirely by Saudi nationals, the factory sources its raw materials from Saudi Basic Industries Corporation (Sabic), with additional materials – suited to the region’s environment and climate – imported from well-known companies specialising in the same field.
The uPVC profiles are designed in Germany to the highest specifications, says marketing and export manager Hisham Mursy Aboul Ela. “We also use state-of-the-art German extruding machinery to ensure product quality,” he says.
Though Fazah Industrial has just got off the blocks, the company has already already made a name for itself thanks to the high quality of its products, which are designed to withstand the harsh climatic conditions of the Gulf, and are manufactured to international standards, says Aboul Ela. “We adopt stringent quality checks right through the entire production process,” he adds.
Fazah Industrial’s uPVC profiles come in various shapes and colours including white and beige, as well in as multi-coloured wood-finishes.
As a material, uPVC is strong, soundproof, resistant to acids, oxidation and the elements, says Aboul Ela. Non-conductive and with low penetration levels for air and dust, uPVC is also a good thermal insulator, he says.

Aboul Ela says that despite the economic downturn in the global markets, there is a lot of construction in the kingdom with new residential, commercial, schools, universities, hospitals and offices being built. The trend is expected to continue and he predicts the construction sector is poised to “witness unprecedented development in Arab world and Middle East”.
Fazah Industrial has targeted an annual turnover of $20 million, rising to $50 million in the future. It currently employs 50 qualified and experienced staff with plans to increase this figure within a year. The company now aims to popularise the use of uPVC profiles as an alternative to wood and aluminium. “We aim to educate the industry about the advantages of uPVC profiles,” he says. “To this end, we plan to play a key role in enhancing product awareness across Saudi Arabia and the rest of the Arab world.”