The Marassi development ... world-class tourist project.
Jotun marks Marassi milestone
Jotun employed its single source solution concept to paint 250 villas, a beach clubhouse and a golf academy at the $1.84-billion Marassi development in Egypt.
01 February 2010
Jotun Paints, one of the leading producers and suppliers of paints and coatings, has completed painting the first phase of the EGP10-billion ($1.84 billion) Marassi development, a world-class tourist and residential project located at Sidi Abdel Rahman Bay along the northern coast of Egypt.
The company has delivered EGP600,000 ($110,451) worth of products under its ‘single source solution’ concept to paint 250 villas, a beach clubhouse and golf academy, which cover an area of 81,000 sq m within the first phase of Marassi.
The project is being developed by Emaar Misr, the Egyptian subsidiary of global property developer Emaar Properties.
Marassi is a 6.25 million sq m year-round destination with premier resort communities and amenities. Home to lavish Armani residences, the development also offers a world-class beach resort, a bustling town centre and marina, an 18-hole golf course and a selection of exclusive hotels.
Jotun utilised its Jotashield brand as the exterior paint for the project, with the villas painted using Jotashield Top Coat Silk, and the golf academy coated with Jotashield Heritage Traditional Tex.
Fenomastic, Jotun’s range of interior paints has been used on the beach clubhouse and two model villas, while its road-marking paint was used for the ring road and Penguard FC for the metal doors across the development.
 |
|
Engesaeth. |
“We have built our global repute by associating our paint products with iconic developments and landmarks across the region, where we leverage our pioneering single source solution concept to effectively address the unique requirements of our regional clients,” says Per Harald Engesaeth, general manager, El Mohandes Jotun Paints Egypt. “Our involvement in the prestigious Marassi project signifies our growing strength in Egypt, while giving us an excellent opportunity to highlight the superiority of our individual specialty paint brands.”
“Through new technologies, customised solutions, and extensive technical expertise and support, we are steadily expanding into the Egypt market. Our continuous investment into product development is an important facet of our plans for steady growth in the region and has made the Jotun brand synonymous with top quality that offers specialised paint and coating products for a vast range of surfaces,” says Engesaeth.
The single source solution involves providing consultants and engineers with high-quality, cost-effective decorative and protective coatings. The paint products have been formulated to withstand extreme levels of ultraviolet light, various levels of humidity and corrosion, high and low ambient temperatures and other environmental pollutants to preserve their strength and appearance over the span of their service life cycle.
The company’s single source solution has also been used in prestigious projects such as Nile City Complex in Egypt; the Burj Khalifa (the world’s tallest tower), Madinat Jumeirah, Burj Al Arab and The Palm Jumeirah, all in Dubai; and in some of the world’s most prestigious and complex structures like the Eiffel Tower in France, and the Petronas Towers in Malaysia.
