Tata consolidates presence in region
01 July 2011
TATA West Asia (TWA), a Dubai-headquartered subsidiary of Tata Interna-tional, has started stocking steel at its Dubai facility to meet the immediate requirements of its customers, especially those involved in construction and infrastructure projects.
The company, which has had a long presence in the Middle East and North Africa (Mena) region, has also recently added aluminium sheets to its product portfolio. The firm, which initially dealt only with Tata steel products, later started sourcing steel from all over the globe from markets like the Black Sea region, Far East, China and India.
“Our facility in Dubai caters to the entire Middle East as well as global markets,” says Joydeep Guha, head of TWA and global head for Tata International’s steel business.
“Tata International has now become more active globally and has been growing rapidly under the leadership of its recently-appointed managing director Noel Tata,” he adds.
TWA looks after the operations in the Middle East and spearheads the steel trading activity of the company. It is part of the global steel supply chain that includes global sourcing of various flat steel and long steel products; stock and sell of steel products; steel raw material like scrap and semi-finished steel such as billets and slabs. Other key businesses of TWA include infrastructure and construction equipment; aluminium industry supplies and services; stock and sell operation in steel, aluminium and infrastructure; and the global mineral and raw material business.
Guha says TWA has strong capabilities in the construction equipment segment and offers a complete range of construction and earthmoving equipment to fulfil various requirements. This includes concreting equipment such as mixers, batching plant and reversible mixers; concrete handling equipment including transit mixers and pumps; material handling equipment such as tower hoists, mini-dumpers, forklifts, rough-terrain and pick-and-carry cranes; asphalt laying equipment; and stone crushers of 100 and 200 tonnes-per-hour capacity.
TWA backs up all solutions and offerings with prompt after-sales service through its offices in Jebel Ali and a network of distributors spread across the Middle East.
Tata International is the trading arm for Tata group entities across the world. Its global businesses include automobile distribution, manufacturing and trading in leather, engineering goods, metals and minerals. Established in 1962, the company has steadily expanded its footprint over the years and now has a worldwide reach through its network of subsidiaries, joint ventures, and offices in Africa, Europe, Middle East, Latin America and Asia.
It leverages its global presence along with expertise in sourcing, marketing and supply chain management expertise to offer a gamut of products and services to customers with an emphasis on strong partnerships and strategic alliances.
The GCC countries are both a strong base and a key market for Tata companies. The group’s footprint in the region was established in the early 1990s and has been steadily increasing since then. The main industry segments include IT, communications, hospitality, engineering, steel, power and chemicals. Several Tata brands have established a firm reputation, further driving the Tata presence in the area.
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