Gulf Construction Online - Grohe brings spas into the home

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Grohe brings spas into the home

01 March 2012

GROHE, a leading global premium brand of sanitary fittings, has unveiled its new-concept Grohe Spa to the Lebanese and the East Mediterranean, Middle East and African countries.

The product transforms the bathroom into more than just a functional space, says a spokesman for Grohe. “A bathroom becomes an opportunity to create a personal haven, an environment dedicated to a little bit of indulgence. Grohe Spa is about luxury tailored to individual needs and every Grohe Spa package can be customised to suit a range of preferences for design and experience,” he says.

He adds that while there is real value in maintaining good health and personal well-being, a busy schedule does not allow for the time to regularly escape for the full spa experience. “Grohe Spa taps into the increasing desire amongst consumers to create a space in their own homes where it’s possible to seek refuge from a hectic lifestyle,” he says.

Commenting on the product, Paul Flowers, senior vice-president of design at Grohe, says: “Grohe Spa has been developed in direct response to an emerging trend. People are investing more effort and dedicating more space to creating a relaxing bathroom experience. The concept is about evolving a traditionally rational space for cleaning and grooming into an emotional space that enhances well-being.”

Unlike a commercial spa, the home spa can be tailored specifically to your needs, says Simon Shaya, general manager and president, Grohe East Mediterranean and Middle East and Africa. “Set your ideal water temperature and pressure and indulge your senses. With this new spa collection we aim to help you escape to your personal sanctuary every day and enjoy water,” he adds.

The spa collection is available in three design styles – Grohe Ondus, Allure and Atrio, bringing balance and harmony to today’s cosmopolitan bathrooms through exploring three simple geometric forms: lozenges, squares and circles.

Furthermore, as part of the spa range, Grohe will be adding a selection of accessories to its portfolio including lotions and soaps with organic ingredients, room sprays and aromatic candles – all chosen to enhance the overall Grohe Spa experience.

Grohe is Europe’s largest and, with a market share of roughly eight per cent, among the world’s leading manufacturers of sanitary fittings.

With its headquarters in Hemer and corporate centre in Dusseldorf, Grohe has six production plants, of which three are located outside Germany, namely in Portugal, Thailand and Canada. The company currently generates 80 per cent of its sales outside Germany. Since July 2011, Grohe has held a majority interest in the Chinese market leader Joyou following the successful completion of a public tender offer. Grohe subsidiary Joyou Grohe Holding holds 57.2 per cent.