Gulf Construction Online - New Jotun centre to inspire customers

UAE Focus

Jotun and Unique Paints officials at the opening.

New Jotun centre to inspire customers

01 January 2013

Jotun Paints, a leading producer and distributor of paints and coatings, has launched an ‘Inspiration Centre’ in Rashidiya, Dubai.

Jotun has developed the new centre in partnership with Unique Paints, one of the key partners of the company which have been instrumental in executing prestigious projects in Dubai like Jumeirah Park, Royal Le Meridien Hotel, Grosvenor House and Mazaya Towers.

The centre is also an essential part of an initiative to get closer to the consumer by engaging them through a customer-friendly environment and giving them opportunities to showcase their ideas and preferences.

The 1,800-sq-ft centre is a showroom decorated with high-quality interior finishes, fitted out with LED TVs to show product promotional videos and is manned by professional staff who can handle any enquiries walk-in customers may have.

The new facility showcases various segments like bedroom, dining room, living room, colour bars, colour consultation, sample displays and Colour Advisor. It offers customers key services like ‘supply and apply,’ a concept where the outlet will not only provide the paint to be used but also offer professional advice and panting services. The Colour Bar offers customers a total of 950 colour samples while the Colour Advisor allows customers to choose from a colour palette on display and see how the colours will look in different environments, furniture settings and under different lighting conditions.

“The market in the Middle East and the UAE in particular, is always evolving and changing, which makes it very important for us to be closer to our consumers,” said Erik Aaberg, group executive vice president, Jotun.

“This new centre will provide our users with a more hands-on approach that gives them the advantage of having a decorative expert guide them through the process.”

“The opening of this new facility demonstrates our continuing effort to become ‘closer to our consumers’,” said Biren Arora, general manager – UAE, Jotun Paints.

“What better way to work closely with potential customers than to provide them with an environment that inspires them and helps facilitate the decision making process in a more engaging and fun manner. We hope to open more of these centres, as we have found that this is a very good model for us raise awareness about on Jotun’s offerings and innovations,” he concluded.