01 October 2014

UAE developer Meraas Holding has launched its La Mer project, a mixed-use development coming up on 9.5 million sq ft of land in Dubai’s beachfront district of Jumeirah.

Comprising four distinct zones – the beach, a leisure and entertainment hub, north island, and south island – La Mer will feature commercial, leisure, residential and hospitality components. Work on the project is set to start in the fourth quarter of this year.

Meraas Holding group chairman Abdulla Al Habbai said: “Our studies have confirmed that La Mer will be one on the projects which will positively contribute to Dubai’s economy and set new global benchmarks for beachfront developments.”

Centrally located, the core value of the project will be a leisure and entertainment hub that focuses on water play and beach sports, in addition to skate boarding, outside gymnasia and youth activities.

The project will also include two marinas for yachts, and a park. Existing beaches are to be redeveloped in order to offer improved quality beach amenities to Dubai’s resident community and visitors.

Al Habbai said the project will combine upscale living with distinctive retail and leisure attractions, an integrated outdoor living environment and engaging beach activities.

“La Mer will emerge as a world-class destination in the heart of Jumeirah,” he added.

On north island and south island, La Mer will include residential neighbourhoods totalling 688 apartments and villas as well as a 160-key hotel. The project will also launch a range of retail and food and beverage concepts, some of which will mark their debut in Dubai.

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