Kohler has underlined its commitment to the region by opening its largest showroom in the GCC in Dubai and also by achieving Estidama certification.

01 February 2014

KOHLER Company, a global leader in kitchen and bath design, has opened its first signature showroom in Dubai, UAE, which is also its largest showroom in the GCC.

The 400-sq-m Kitchen and Bath Gallery serves as an inspirational hub for specifiers, architects, consumers and designers alike to explore bold designs and displays for the kitchen and bath from Kohler’s US and the European products, which appeal to Dubai’s contemporary and traditional tastes.

The new showroom comes as part of Kohler’s five-year strategy, which includes opening additional showrooms in the UAE and the region in an effort to strengthen the customer experience and general distributor network.

It was inaugurated last month by David Kohler, president and CEO, who shed light on Kohler’s latest products launched on the UAE and the region market as well as the company’s latest achievements and developments.

“The new Kohler signature showroom is a testament to the company’s commitment and belief in the region’s potential for even greater growth,” he said. “Kohler has seen great interest from the UAE and we see great growth potential in this marketplace of discerning customers, especially with Dubai winning the Expo 2020 bid that we are confident will open doors to more growth and success in the country and region.”

He continued: “At Kohler, we strive to bring a new element of gracious living to our customers through their experiences with our products. It’s about a quality of charm, good taste and generosity of spirit that is especially appreciated by our customers in the Middle East. They embrace bold design and leading functionality, as well as recognise the importance of water conservation and sustainability. I’m particularly excited to be celebrating this stunning showroom that is one of the most impressive I have seen around the world.”

“With the Middle East’s taste for luxurious and well-designed products, those that offer both the best in form and function are becoming increasingly desirable,” said Jerome Michel, managing director, Europe, Middle East and Africa region, Kohler brand. “This region holds great promise for the luxury market, and we’re confident our established regional distributor network and strong customer relationships will give us an enviable foothold.”

“Kohler is also another step forward in the direction of reaching it sustainability goal of a net zero environmental footprint by 2035. We also celebrate another achievement – one we’ve been working on for some time. I am proud to announce that we are now officially Estidama certified in Abu Dhabi, UAE,” said Michel.

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