01 January 2019
Bahrain Tourism and Exhibitions Authority (BTEA) has teamed up with Hilal Conferences and Exhibitions (HCE) to host the region’s largest Chinese trade expo in the kingdom this year.
More than 60 companies from China will showcase their latest offerings at the China Heavy Machinery and Industry Exhibition to be held from September 24 to 26 in Bahrain.
It is being organised on behalf of Silk Road Steps Committee in China by Beijing Sea Level Science and Technology Company, over a 8,000-sq-m area, said the event organiser.
Jubran Abdulrahman, managing director of HCE, signed the co-operation agreement with Zhang Ming, secretary general, Silk Road Steps to Eco-Culture Committee.
“Much of the credit for this major event is goes to the hard work of team Bahrain and all the parties involved deserve the credit for this coup,” said Abdulrahman while speaking at the signing ceremony.
“The Bahrain ambassador in China, Dr Anwar Yusuf Abdulla Al Abdulla, cannot be praised enough for his determined approach in putting the kingdom at the forefront of the Silk Road Steps Committee for their GCC promotion strategy,” he stated.
“The invaluable work of the EDB China office has attracted 600 companies from China to the kingdom ensuring that the business case of Bahrain is firmly in the minds of China’s business community; and the BTEA promotion of Bahrain as a meetings, incentives, conferences and exhibitions (Mice) centre at global events helps to re-endorse brand Bahrain for the Mice sector,” he added.
“This combined effort in addition to our humble contribution has helped secure a major win for Bahrain in line with Vision 2030,” said Abdulrahman.
Ming said China was re-energising its historical trade corridor with the Middle East. “The Silk Road is very much in keeping with President XI Jinping’s Belt and Road Initiatives,” he stated.
“Bahrain is our chosen location to celebrate major historical anniversaries for China. The events will carry a very serious commercial message as our platform to promote the quality and expertise of China in the heavy machinery and industrial supplies and services,” he added.
The exhibition take place against a backdrop of China’s positive influence and investment in the Middle East to deliver on the Belt and Road Initiative.
Fawzi Tulefat, BTEA’s director of exhibitions and conferences marketing and promotion, said: “This is a major achievement for Bahrain to be selected as the venue of the largest Chinese exhibition in the region.”