Asian Paints unveils new brand identity
01 May 2019
Asian Paints, one of the top 10 coatings companies in the world, has unveiled a new brand identity for its operations in Bahrain.
The newly unveiled brand, ‘Asian Paints Berger’ delivers a new positioning – ‘The Colour of Tomorrow’ – integrating the principles of ‘Innovation, Inspiration and Partnership’ in its product offerings and relationships with channel partners and end-users.
‘The Colour of Tomorrow’ concept symbolises a bold new commitment to Bahrain that factors in the Arabian Gulf’s differentiating geographical and environmental characteristics, said the company.
The new positioning also references the region’s and Bahrain’s values and distinctive cultural richness.
Underpinning the new logo and identity are three core values: cutting-edge innovation in product offerings, inspirational marketing, and true partnerships driving its retail strategies. The new concept places customer interests and preferences at the core of its corporate philosophy and marketing strategy.
The company also unveiled an inspiring colour trend book for 2019 designed to fuel consumers’ creativity, encouraging them to express themselves through a rich palette of colours, according to Asian Paints
The brand makeover represents a new milestone in Asian Paints Berger’s four-decade presence in the region with a customer base across Kuwait, Oman, Qatar, UAE and Yemen, alongside Bahrain.
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- In brief
