01 July 2019

Mexican movie chain Cinépolis has announced plans to develop 63 new cinema theatres across Saudi Arabia in the cities of Riyadh, Jeddah, Dammam, Jazan and Najran over the next two years.

The largest cinema exhibitor in Latin America and the fourth largest exhibition circuit in the world, Cinépolis said six cinemas will be rolled out across the kingdom over the next two years, with the first due to open in Dammam, by the end of this year, four scheduled for 2020 and the sixth for 2021.

The new openings will be located in Lulu Mall in Dammam, Al Hokair Time in Jazan, Obhur Mall in Jeddah, Cordoba Mall in Riyadh, Najran City Center and Al Massarh Mall, with a total of 63 screens across all six locations.

Cinépolis International has partnered with Al Hokair Group for expansion in Saudi Arabia along with its regional partner, Al Tayer Group. It will introduce its world-class cinema-going experience through high-touch theatre concepts, including Luxury, Premium, Macro XE, 4D Emotion and kid-approved Cinépolis Junior auditoriums to the country that is home to over 39.5 million potential moviegoers, said Mishal Al Hokair, the chairman luxury entertainment and CEO of Al Hokair Group at a press conference.

The expansion into Saudi Arabia marks a huge milestone for the global cinema chain, which had early this year opened its first cinema in neighbouring Bahrain.

 The new cinemas will feature Junior theatres. A first-of-its-kind in the kingdom, Junior theatres feature a colourful Jungle Gym, complete with slide and ball pit, as well as fun bean-bag seating.

 Luxury auditoriums are another format that will be featured in Saudi Arabia. They will include 180 degrees, super relaxing leather reclining seats with personal amenities, Maitre d’ call buttons, personal bag storage and adjustable tables. Every seat allows the guests to be immersed in the best viewing experience and to enjoy Cinepolis’ luxury service.

 Macro XE auditoriums will also provide Dolby Atmos sound that creates a powerful audio experience thanks to the high-tech combination of the latest generation of audio speakers located throughout each of the venue’s premium auditoriums, said the company.

The screen is triple the size of an ordinary cinema screen and makes you feel like you are part of the movie, it stated.  

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