01 December 2019
Al Qana, the new social culinary and entertainment destination being developed by Al Barakah International Investment (BII) in Abu Dhabi, has announced the launch of The Bridge Wellness Hub, one of its seven destinations.
The Bridge is an integrated lifestyle wellness hub that has been designed to be a disruptive space within its industry. The construction work has already begun and the hub will open its doors in the fourth quarter of 2020 to coincide with the opening of Al Qana.
The uniqueness of “The Bridge” concept comes from a combination of two ideas, states the Abu Dhabi developer. The first is a space that bridges all aspects of one’s life, work, play and personal and physical development. The second idea is the combination of science and art to deliver a superior design-driven intuitive experience, yet grounded in academic research and delivery of real results, it states.
With a total space area of over 8,000 sq m, The Bridge will feature seven unique and seamless service tracks (Move – Pause – Taste – Seek – Choose – Expand – Learn), combined into an ethereal and customised journey across three floors and a roof garden lounge.
Al Barakah International Investment CEO Fouad Mashal says: “The Bridge is set to become the largest wellness offering in the Middle East. We joined forces to disrupt the market and introduce to Abu Dhabi an innovative concept that aims to improve the quality of life/wellbeing of residents by offering a new lifestyle journey. We learned from our founding father the late Sheikh Zayed that the happiness of our communities is central to the development of our nation.”
“Abu Dhabi has already taken great strides in promoting the importance of physical activity. We are confident that The Bridge and the overall Al Qana project will play a key role in cementing Abu Dhabi’s position as one of the most liveable cities in the world and the ultimate destination for entertainment and wellbeing,” he adds.
Khalid Nahhas, the founder of The Bridge, said: “There’s a growing quest for wellness in our societies and this is becoming a worldwide phenomenon and a big shift towards better lives.”a
“According to the Global Wellness Institute, wellness is now a $4.2 trillion industry,” he states. “Our partnership with Al Qana aims to bring to the capital a lifestyle destination that will deliver a customer experience that is no less than profound.”